Rieker
In a creative tandem
23.10.2012 1943

In a creative tandem

The collection of summer shoes "Unicel" will now be complemented by exclusive bags from "Medvedkovo"

Such a strategic decision was made at the International Wholesale Fair “Leather-Shoes-Fur-Technology” held in Moscow at the end of September.

The Moscow leather goods company "Medvedkovo", inspired by the ideas of the South Ural footwear producers, has already begun to create an exclusive collection of bags, ideally suited to summer shoes and sandals "Unicel" in style, color, material and accessories.

The designers of both companies jointly selected more than a dozen models of shoes that will soon find a companion bag. Also, during the exhibition, negotiations were held with Turkish suppliers to purchase identical leather for bags.

“The creation of such mixes“ shoes-bag ”is a very hot topic in the fashion world today. It's not easy to make such a pair yourself, combining in style and color, and even affordable. We simplify the task for our customers by offering to choose a ready-made kit that the designers have already worked on. Medvedkovo is our oldest partner, the quality of which both our customers and we are accustomed to trust. I am sure that this joint project will become an effective marketing solution for both companies and an interesting proposal for our customers, ”comments the chief designer of the factory Inna Khramtsova.

By February 2013, it is planned to review the first trial kits. Buyers will be able to try them on in Unicel brand stores only next summer.

The Unichel summer shoe collection will now be complemented by exclusive Medvedkovo bags. This strategic decision was made at the International Wholesale Fair ...
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