Rieker
Street Beat opens at Golden Babylon
27.11.2014 17398

Street Beat opens at Golden Babylon

The grand opening of the Street Beat sneakers and sneakers store took place in the Zolotoy Babylon shopping and entertainment center.

As part of the opening of the Street Beat, the store was visited by representatives of sneaker culture and popular street sports. Also at the opening, a speech was held by the vice world champion, European champion, eight-time Russian beatbox champion Vakhtang Kalandadze. As part of the performance, Vakhtang improvised and recorded a track with the brand name Street Beat and the slogan Feel the city.

Representatives of the Inventive Retail Group note that the format in which Street Beat outlets will operate is not widespread in Russia, but is popular in America and Europe. It encompasses a multi-brand store with a wide range of sneakers and sneakers for everyday life from established brands with a sporting heritage such as Nike, Addidas, Reebook, Puma, New Balance, Converse, Jordan, Asics, Onitsuka Tiger. In addition to running shoes and sneakers, the store will feature key Nike lifestyle clothing models. These are T-shirts, hoodies, jackets, as well as accessories: socks, baseball caps and hats. The audience of the Street Beat chain of stores is people leading an active lifestyle, going in for sports, stylish, following fashion trends, for whom sneakers are an attribute of life "365 days a year".

The Street Beat chain of stores is being developed by the Inventive Retail Group, a project that unites the networks of mono-brand stores of leading manufacturers of computers, telephones, electronics, children's educational games and sports goods. Today the core of Inventive Retail Group is made up of brands: Apple, Samsung, Sony, Lego and Nike. In 2014, the company's portfolio included three new brands: Prenatal, Unode50 and Street Beat.

The grand opening of the Street Beat sneakers and sneakers store took place in the Zolotoy Babylon shopping and entertainment center.
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 212

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 253

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 196

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 278

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 376
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning