Street Beat opens at Golden Babylon
27.11.2014 17799

Street Beat opens at Golden Babylon

The grand opening of the Street Beat sneakers and sneakers store took place in the Zolotoy Babylon shopping and entertainment center.

As part of the opening of the Street Beat, the store was visited by representatives of sneaker culture and popular street sports. Also at the opening, a speech was held by the vice world champion, European champion, eight-time Russian beatbox champion Vakhtang Kalandadze. As part of the performance, Vakhtang improvised and recorded a track with the brand name Street Beat and the slogan Feel the city.

Representatives of the Inventive Retail Group note that the format in which Street Beat outlets will operate is not widespread in Russia, but is popular in America and Europe. It encompasses a multi-brand store with a wide range of sneakers and sneakers for everyday life from established brands with a sporting heritage such as Nike, Addidas, Reebook, Puma, New Balance, Converse, Jordan, Asics, Onitsuka Tiger. In addition to running shoes and sneakers, the store will feature key Nike lifestyle clothing models. These are T-shirts, hoodies, jackets, as well as accessories: socks, baseball caps and hats. The audience of the Street Beat chain of stores is people leading an active lifestyle, going in for sports, stylish, following fashion trends, for whom sneakers are an attribute of life "365 days a year".

The Street Beat chain of stores is being developed by the Inventive Retail Group, a project that unites the networks of mono-brand stores of leading manufacturers of computers, telephones, electronics, children's educational games and sports goods. Today the core of Inventive Retail Group is made up of brands: Apple, Samsung, Sony, Lego and Nike. In 2014, the company's portfolio included three new brands: Prenatal, Unode50 and Street Beat.

The grand opening of the Street Beat sneakers and sneakers store took place in the Zolotoy Babylon shopping and entertainment center.

Latest News

Pantone names 2023 color of the year

The Color of the Year 2023 is “powerful, fearless, inspiring” as Pantone 18-1750 Viva Magenta Carmine Red is described. Its other name is “new vibrating ...
03.12.2022 165

Fila collaborates with Haider Ackermann

South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
02.12.2022 270

Pakistan ramps up shoe exports

Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
02.12.2022 271

On Black Friday, Wildberries sold goods for 106 billion rubles.

The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
01.12.2022 325

Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.

As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
30.11.2022 371
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning