Rieker
Street Beat opens at Golden Babylon
27.11.2014 16961

Street Beat opens at Golden Babylon

The grand opening of the Street Beat sneakers and sneakers store took place in the Zolotoy Babylon shopping and entertainment center.

As part of the opening of the Street Beat, the store was visited by representatives of sneaker culture and popular street sports. Also at the opening, a speech was held by the vice world champion, European champion, eight-time Russian beatbox champion Vakhtang Kalandadze. As part of the performance, Vakhtang improvised and recorded a track with the brand name Street Beat and the slogan Feel the city.

Representatives of the Inventive Retail Group note that the format in which Street Beat outlets will operate is not widespread in Russia, but is popular in America and Europe. It encompasses a multi-brand store with a wide range of sneakers and sneakers for everyday life from established brands with a sporting heritage such as Nike, Addidas, Reebook, Puma, New Balance, Converse, Jordan, Asics, Onitsuka Tiger. In addition to running shoes and sneakers, the store will feature key Nike lifestyle clothing models. These are T-shirts, hoodies, jackets, as well as accessories: socks, baseball caps and hats. The audience of the Street Beat chain of stores is people leading an active lifestyle, going in for sports, stylish, following fashion trends, for whom sneakers are an attribute of life "365 days a year".

The Street Beat chain of stores is being developed by the Inventive Retail Group, a project that unites the networks of mono-brand stores of leading manufacturers of computers, telephones, electronics, children's educational games and sports goods. Today the core of Inventive Retail Group is made up of brands: Apple, Samsung, Sony, Lego and Nike. In 2014, the company's portfolio included three new brands: Prenatal, Unode50 and Street Beat.

The grand opening of the Street Beat sneakers and sneakers store took place in the Zolotoy Babylon shopping and entertainment center.
5
1
Rating

Latest News

New Detmir stores opened in Belarus

Detsky Mir Group has opened two new stores in the Republic of Belarus. New stores of the Detmir chain were opened in Minsk and Gomel.
17.05.2021 122

New adidas + YEEZY silhouette arrives - YZY QNTM Flash Orange

The iconic adidas + YEEZY sneaker will hit the stores on May 22nd. The novelty is presented in a warm melange color with a predominance of red, which is complemented by monochrome black, gray and ...
17.05.2021 154

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 254

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 326

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 236
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning