ContentSquare, an American research company, has come to the conclusion that as Christmas approaches, the demand for smart shoes and high-heeled shoes increases by 35%. The conclusion was made on the basis of sales data in the predays off last year and earlier.
If we compare the demand for different categories of goods that are presented in retail in the pre-holiday season, the demand for evening shoes grows by 78%, compared with the demand for shoes and casual shoes. At the same time, the demand for casual shoes is higher by 29% than the demand for sneakers. ContentSquare encourages shoe manufacturers to focus on offering holiday shoes to consumers. In addition, the agency notes that shoes may be the most returned product on holidays.