Ralf Ringer stops selling shoes in third-party multi-brand stores
The Russian footwear manufacturer Ralf Ringer, which is developing a retail chain of the same name, has decided to stop or significantly reduce footwear sales in independent multi-brand shoe stores in order to focus on developing its retail network, including franchising.
“We have ceased/significantly reduced sales of Ralf Ringer shoes in independent multi-brand offline shoe stores. Such stores are massively “moving” towards the “shoe supermarket” format, in which the standard level of service for Ralf Ringer cannot be provided, commented at Ralf Ringer. - We continue sales in the stores of franchisee partners, and we intend to develop them. We also do not refuse supplies under private label for partners of interest to us, ”commented the press service of Ralf Ringer.
The company also noted that in September 2022, in addition to the shoe collection, the range of Ralf Ringer stores included clothing and accessories. However, the key direction for the company remains - the production of high-quality and comfortable shoes.
Ralf ringer Is a Russian shoe manufacturer and retailer. Owns 4 shoe factories. The brand's retail network includes over 180 stores.
The Russian shoe manufacturer Ralf Ringer, which is developing a retail chain of the same name, has decided to stop or significantly reduce shoe sales in independent multi-brand shoe stores.
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