In the US, opened a store where shoes are delivered to the buyer by escalator DSW shoe store in Las Vegas
10.08.2018 4698

In the US, opened a store where shoes are delivered to the buyer by escalator

American shoe discounter DSW this week introduced its new “live” store in Las Vegas.

Half of the space of the new DSW store in Las Vegas is occupied by a nail salon, a shoe repair workshop and a customized services bureau, which allows the buyer to create an individual shoe design, adding some details to the existing model design or developing the look of the shoe from scratch.

But the most attractive thing in the new DSW space is the escalator for shoes, or as it is called by the Shoevator company.


There are three elevator elevators on the display wall that serve the movement of shoes from the drive rack to the sales area. Customers order shoe models through a mobile application or using a tablet located on the trading floor. The device sends a signal to the rack, where store employees pick up the shoes and send it in a numbered container using the “Shuvator” to the trading room, where the customer picks up his order.

“In essence, this is a giant vending machine for shoes, it is based on a conveyor line mechanism that allows you to move products inside our store,” explains DSW President Roger Rawlins.

Visitors to the store can also win a pair of sneakers in the slot machine - to receive a prize, players must insert the key into the keyhole using the joystick.

Creating a space that gives its customers new emotions and impressions, DSW management hopes to attract more customers to its stores.


Among other innovative pieces present in the store’s space, it’s worth noting the original entrance to the store, which is a passage covered with video displays, due to which the visitor directly at the entrance to the DSW receives a certain touch effect of light and sound penetration from three sides.

The emergence of small concept stores is a notable trend in US retail. It is no secret that traditional retail in the United States is experiencing a certain crisis. A huge number of stores are closing, including due to the development of new Internet technologies. To attract consumers to their traditional retail, retailers such as Nordstrom, Macy's, Target, Kohl's open concept stores.

American shoe discounter DSW unveiled its new live store in Las Vegas this week. The most curious invention of the concept store is the escalator for ...
5
1
Rating

Latest News

The third Aquazzura x Mytheresa collaboration has been released

Italian luxury brand Aquazzura and online platform Mytheresa released their third collaboration on July 2. The Aquazzura x Mytheresa collection includes six new styles that feature sculptural shapes, luxurious satin finishes and…
09.07.2025 154

US President Postpones Introduction of Foreign Trade Tariffs and Announces New Rates

US President Donald Trump has formally delayed the imposition of higher tariffs on foreign trade until August 1 and sent letters to 14 countries, including Japan and Korea, detailing the rates they will have to pay on exports to the US.
09.07.2025 159

The entry into force of the "Law on the Platform Economy" has been postponed until 2027.

The Platform Economy Law, which regulates the activities of online marketplaces, will come into force on March 1, 2027. Previously, the new rules were supposed to come into force on March 1, 2026, but the authorities decided that online trade market participants need…
08.07.2025 403

Rendez-Vous opened a flagship store in the Solaris shopping center

The all-Russian flagship of the Rendez-Vous chain, both in terms of area and assortment, has become a new store in the Moscow shopping center Solaris. The opening of the new Rendez-Vous retail store with an area of ​​1000 square meters took place on July 5, 2025. The store is presented in…
07.07.2025 263

Wales Bonner and Adidas Unveil Chic Thin-Sole Sneakers

Wales Bonner and Adidas' latest collaboration sees the Karintha Lo sneaker featuring a woven leather upper and comes in black and brown, with gold eyelets and white co-branding on the…
07.07.2025 1131
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning