During the period of the Stockmann Crazy Days campaign, the traffic of visitors to the Russian network of Stockmann department stores in 5 days reaches 600 people, and the share in the company's revenue at the end of the year during the Crazy Days period reaches 000%, the report says. retailer.
The Stockmann Crazy Days promotion is that exclusively for Stockmann department stores during the Crazy Days period, all brands completely lower their margins, just like the retailer itself, offering customers the opportunity to purchase models from the latest collections at low prices. These are actual products of famous brands at special low prices, purchased specifically for the action. The assortment of goods during all 5 days is changing. Every day, new positions are added to the already submitted positions. By the end of the day, many products are sold out and the assortment of the department store is not updated until the end of the action. At the end of the action, all goods are removed from the shelves.
This year, the action is held from 11 to 15 October, a record number of goods - 800 units - are participating in it, from clothes and shoes to perfumes and household goods. More than 000 fashion brands take part in the action - Armani Jeans, Tommy Hilfiger, CK jeans, Gerry Weber, Love Moschino, Laurel, Guess, Oasis, Esprit, Lauren Ralph Lauren, Coccinelli, Marc O'Polo and many others. A separate offer from Crazy Days is waiting for little shopaholics - the action presents the current season's topical items from well-known children's brands such as Reima, Kuoma, Viking, Kerry and others.
“We expect a 20% increase over the same period of the campaign, which took place last year,” comments Gennady Levkin, Director General of the Stockmann Russian division.
Stocknmann - A network of department stores specializing in the sale of clothing and household goods. The company was founded in 1862 in Helsinki and operates in several European countries, including Finland, Latvia and Estonia. In Russia, the Stocknmann brand has been represented for more than 25 years since 1989. At present, the Russian Stockmann chain has 8 department stores, six of which are located in Moscow, and the other two in St. Petersburg and Yekaterinburg.