Swedish shoe brand Vagabond attracted singer and songwriter Alice Phoebe Lu and Finnish-Samali model and dancer Zachary Ali to the advertising campaign of her fall-winter 2019 / 20 collection. Some models of the new collection were created based on the popular in 90. grunge style, and the advertising campaign is based on thinking about the concept of freedom today.
On the topic of freedom in the advertising campaign, talk - the author and performer of songs Alice Phoebe Lou, who began her musical career with performances on the streets of Berlin in 2012 and has since managed to release several mini-albums and model and dancer Zachary Ali, who also participated in the filming of Fendi, Dolce & Gabbana and Off White.
“Freedom is to be your own leader and control your life,” says Alice Phoebe Lou.
Zachary Ali expresses a sense of freedom through dance and believes that freedom is love.
Rough and intricate, grunge accentuates the beauty of imperfection and personality, and is also a long-standing source of inspiration for Vagabond.
The color scheme of the collection is all shades of brown and must-have black. The key silhouettes in the women's line are high boots with heels made of wood material, as well as chelsea boots. As in previous seasons, the new collection uses materials embossed with snake and crocodile leather, as well as decorative folds on the top.
The main emphasis in the men's collection is the crepe sole, which is used in most models. Vagabond designers again offer suede and leather chelsea and deserts, which remain mandatory items in every man’s wardrobe.
Vagabond is a brand of shoes and accessories native to Sweden; its workshop and head office are located in the Swedish city of Varber. Designers of the brand try to find sources of inspiration in almost everything - from architecture to cinema. Vagabond is represented in more than 40 countries of the world and in more than 2500 independent retail stores.