RALF RINGER Group of Companies summed up the first results of economic activity. The group showed rather high growth rates compared to the previous 2015 year for all key sales indicators, despite the fact that 2015 itself was quite successful. Gross revenue grew by 39%, coming close to 6 billion rubles, while the company significantly increased sales of shoes through its own retail network (more than 1,5 times) with a slight increase in the chain itself (at 5 stores).
“With a decrease in purchasing activity in the market as a whole, confirmed by a decrease in traffic in large shopping malls, a significant increase in all key commercial indicators of the company ensured the continued interest of buyers in the RALF RINGER women's collection and the launch of the children's shoe collection on the market for several years in a row,” the general Director of RALF RINGER Group of Companies Andrey Berezhnoy.
In the coming 2017, RALF RINGER will continue to develop its own network of retail stores, both quantitatively and qualitatively. The priority tasks are the rebranding of the retail network, the development of on-line trade within the already successfully operating ralf.ru online store and the commissioning in July 2017 of its own automated warehouse, which will significantly facilitate the logistics of retail sales.
|Economic indicators||Result in 2016||Change to 2015|
|Gross revenue, billion rubles VAT included||5,95||+ 39,0 %|
|Sales of shoes through all sales channels, million pairs||1,69||+ 9,3 %|
|Sold shoes through its retail network, million pairs||0,83||+ 29,6 %|
|Gross revenue of own retail network, billion rubles VAT included||3,60||+ 54,6 %|
|LFL in pairs||+ 6,5 %|
|LFL revenue||+ 27,4 %|
|Number of open stores on 31.12.2016||127||+ 4,1 %|
RALF RINGER Group of Companies produces shoes for the whole family exclusively from natural materials and sells products in the middle price segment (in the range from 3 to 7 thousand rubles depending on the season; data for 2016). 3 has its own factories (in Moscow, Vladimir, Zaraysk), equipped with the most advanced technological equipment, and the largest distribution network in Russia (over 1000 outlets, including more than 125 stores of the branded retail network). The maximum production capacity (with a single-shift schedule) is 2 million pairs per year.
Read an interview with Ralf Ringer Sales Director Vladimir Ageev in one of the upcoming issues of Shoes Report