The first shoe stores opened in Cheboksary and Vologda
The Econika women's shoe network presented six new retail outlets in the spring of 2012, planning to open three more stores by the end of May. The network's spring discoveries included five direct retail stores, as well as one franchised store.
In March, salons began to operate in Barnaul (TC "Europe") and in Krasnodar (TRC SBS "Megamall"). In April, the first salon was opened in Cheboksary (MKK Madagascar) and a new salon in St. Petersburg (street retail on Moskovsky Prospekt). In May, the first salon in Vologda (TC “Forum”) and a new affiliate store in Kazakhstan were added to the number of Econika points of sale. It opened in the city of Almaty in the Aport shopping center.
As a result, as of May 14 of 2012 of the year, the Econika network includes 145 company stores in 50 regions. Of these, 112 are directly managed and located in 23 regions, and 33 salons are owned by franchised partners and operate in 27 cities of Russia and Kazakhstan. Until the end of May, the company plans to open three more facilities - in Serpukhov, St. Petersburg and Anapa, shopandmall.ru reports.
The Econika shoe shoe chain, part of Novard Group, has been on the market since 1992 of the year. Starting from the spring-summer season of 2011, the network presents exclusively a women's assortment of shoes and accessories of branded brands. The collections are sewn at the factories in Italy, Brazil, China, Spain, Germany and India under the control of Russian and foreign managers and technologists of the network.