World-renowned filmmaker Wim Wenders helped create an advertising campaign for the Italian luxury brand Salvatore Ferragamo Fall / Winter 2021 collection, creating a film called Future Together.
The film takes place during the futuristic filming of an even more futuristic sci-fi movie directed by actress Gaia Girace. She is working on a sci-fi adventure with a team of powerful actors in beautiful costumes. Gradually, her professional concentration on this futuristic story is intertwined with the beginning of a personal story, thanks to the presence of a sound engineer (musician and model Felix Sandman). A third layer is added to Wenders' story-within-story structure: the film features a portfolio of 24 photographs shot by Vito Fernicola as part of the photographic part of the new collection's advertising campaign. All the stories of Future Together feature the Salvatore Ferragamo Fall / Winter 2021 collection.
Wenders transforms the ideas of a new, technologically advanced, futuristic collection by Salvatore Ferragamo into an optimistic, dizzying advertising campaign, both light and deep.