In the popular social network “Vkontakte” with more than 300 thousand user pages, a new section “Products” has appeared, which will allow you to create online stores within the network.
The innovation will work as a showcase of a traditional store - users will be able to see the products presented by the store and order them by contacting the administrator of the group where the goods are posted. So far, no payment system has been tied to the new section.
The “Products” section is a tool designed to make life easier for communities that already exist on a social network, in which a variety of products are presented. For example, he eliminates the need to upload photos and descriptions in photo albums that are not intended for this.
In 2014, Vkontakte’s revenue amounted to 4,3 billion rubles, and in the first half of 2015 it grew by 34%.