Rieker
"Sunrise" taught parents to understand children
20.03.2012 2203

"Sunrise" taught parents to understand children

“Difficult to understand, but easy to find” - under this slogan the agency released an advertising campaign for a new chain of children's footwear stores.

In the developed communication, RA Voskhod relied on the interpretation of children's desires, which adults often cannot decipher. Indeed, it is difficult for a child to explain the simplest things to adults. How do some Pokemon differ from others, what is cool and what is “for kids”. And if you ask your parents to buy something like Bakugan - it will take so long to explain.

The videos are based on documentary filming. Children did not learn any texts. They were first asked to talk about their favorite heroes, and then imagine what kind of shoes these heroes might have, branded.ru reports.

The concept “Difficult to understand - easy to find” is also implemented in prints.
“Difficult to understand, but easy to find” - under this slogan the agency released an advertising campaign for a new chain of children's stores ...
5
1
Rating

Latest News

"Econika" was inspired by the culture of Morocco in the summer collection of shoes and accessories

Warm colors, rich shades, graceful silhouettes, soft shapes - all these are epithets that fit the description of the new collection of shoes, bags and accessories "Ekonika", creating which the brand drew inspiration from nature and culture...
26.05.2023 280

The Central Bank discussed the situation in the shoe market with industry unions and retailers

Today, the Bank of Russia hosted a round table in an online format on the topic: “Consumer demand and price dynamics for non-food products: main trends and prospects until the end…
25.05.2023 446

Adidas to release adidas YEEZY merchandise at the end of May

German sportswear giant adidas announced the start of sales of some of the remaining products, the controversial adidas YEEZY project, at the end of May 2023. The partnership with YEEZY ended in October 2022, from that moment on…
25.05.2023 414

Expo Riva Schuh & Gardabags preparing to open in Italy

The Italian footwear and accessories exhibitions Expo Riva Schuh & Gardabags are preparing for the summer session from June 17 to 20 in Riva del Garda, where spring-summer brand collections will be presented ...
25.05.2023 359

In St. Petersburg, 60% of the retail space of brands that left Russia were occupied by new tenants

In connection with the departure of a number of foreign fashion retailers from Russia, vacancies in shopping centers and street retail premises in St. Petersburg increased by several percentage points. However, thanks to the activity of both Russian and foreign retailers…
24.05.2023 468
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning