"Sunrise" taught parents to understand children
20.03.2012 2462

"Sunrise" taught parents to understand children

“Difficult to understand, but easy to find” - under this slogan the agency released an advertising campaign for a new chain of children's footwear stores.

In the developed communication, RA Voskhod relied on the interpretation of children's desires, which adults often cannot decipher. Indeed, it is difficult for a child to explain the simplest things to adults. How do some Pokemon differ from others, what is cool and what is “for kids”. And if you ask your parents to buy something like Bakugan - it will take so long to explain.

The videos are based on documentary filming. Children did not learn any texts. They were first asked to talk about their favorite heroes, and then imagine what kind of shoes these heroes might have, branded.ru reports.

The concept “Difficult to understand - easy to find” is also implemented in prints.
“Difficult to understand, but easy to find” - under this slogan the agency released an advertising campaign for a new chain of children's stores ...
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