For the first time during the International Exhibition of Shoes and Accessories GDS (16-18 March, Düsseldorf) was awarded the "Woman of the Year" (Shoe Woman) German Union of Shoe Manufacturers HDS together with the exhibition management GDS He chose not only the best manufacturer, but also awarded prizes to those who invest in the promotion of German shoes. The “Woman of the Year” prize was received by TV presenter Frauke Ludovig. Since 1994, she has been working as the editor-in-chief of a TV show Exclusiv, which goes on the channel RTL.
The "best shoe company" was named a German company BERKEMANN. The jury noted her shoes, technologically innovative, and her innovative approach to sales - in 2010, the company put a postcard in each box with shoes with a picture of a bag that matches the purchased shoe model. The buyer, if desired, could take advantage of the offer - send a postcard to the store and order this bag for himself.
Prize HDS Junior Award received a design team that believes that children's fashion must be complemented by health care. Carolyn Angne, Karin Davis, Sophie Hetzel and Valerie Porr presented a collection of experts to the court Knit Chic. Experts rated their knowledge of biotechnology as highly as possible. All four designers are now graduating from Kaiserslautern University of Applied Sciences.