In June 2012, DISCOVERY Research Group completed a study of the global and Russian footwear market.
In 2011, the upward trend in the world market continues. According to experts, the market will grow until the 2016 year.
The volume of the global footwear market in 2011 amounted to about $ 241,3 billion, while the average annual growth rate for 2007-2011. amounted to 3,6%. For comparison, in the European and Asian markets, the average annual growth rate for the same period was 3,1% and 3,0%, while the market volume in 2011 was $ 96,1 billion and $ 41,2 billion, respectively.
Europe and America account for about 80% of the total market, Asian countries account for 17%, the Middle East and Africa account for about 4%.
Among the distribution channels for shoes on the world market, specialized stores should be distinguished, which account for 67,2%, which is $ 162,3 billion. Department stores account for 16,3%, which is $ 39,3 billion. The segment of hypermarkets, supermarkets and discounters is 8,4%. The others account for - 8,1%.
According to the forecast of DISCOVERY Research Group, the average annual growth rate of the global footwear market for 2011-2016. expected at around 5%. Thus, by 2016, the market volume will be about $ 310 billion. At the same time, the average annual growth rate in the European and Asian markets is also expected to be at 5%, while the expected market volume in 2016 is $ 120 billion and $ 55 billion, respectively.
According to the results of 2011, the growth of the Russian footwear market amounted to about 12%, compared to the previous year.
In the Russian market of footwear, clothes and accessories, the footwear segment is estimated by retailers as the most profitable and, according to their estimates, amounts to about 69,6% of sales.
Among the distribution channels for footwear on the world market, specialized stores should be singled out, which account for 69,6%. Department stores account for 14,5%. The segment of hypermarkets, supermarkets and discounters occupies 9,6%. The others account for - 6,3%.
According to the Federal Security Service of the Russian Federation in April 2012, the price index for shoes amounted to 100,1%. In general, significant price changes for Jan. 2011-Apr.2012. did not occur, however, in October 2011 there was a sharp decline in shoe production, which is probably due to the presence of seasonality and autumn discounts.
The Russian market is heavily dependent on imports, accounting for about 80% of sales. According to the results of 2011, the volume of imports increased by 10% in physical terms and 16% in value terms.
Among the product groups, the leading positions in the supply of shoes to Russia are occupied by shoes with leather upper, which accounts for 55% of total imports, and shoes with soles and rubber or plastic upper - 30%.