Rieker
Second birth
18.05.2012 1874

Second birth

French businessman will restore two forgotten brands

French businessman Arnaud De Lammen bought the rights to several well-known brands and their intellectual property.

In particular, Lammen is going to revive two well-known but long-forgotten brands - Mainbocher Fashion House and Hebert Levine footwear brand. Mainbocher was founded by French Vogue editor Rousseau Boscher in 1929. The fashion house ceased to exist in 1971 after Boscher retired. The outfits from Mainbocher were refined and elegant, worn by Wallis Simpson and Diana Vreeland. American footwear brand Hebert Levine was launched in 1948 and ceased to exist in 1975. However, the products of this shoe house were popular, they were worn by Marilyn Monroe, Marlene Dietrich and Jacqueline Kennedy, writes km.ru.

Explaining his decision to restore these brands, the businessman said that reviving something that already has a name and reputation helps to develop business. “When you are engaged in revival, you already have a story to tell. After a few years people completely forget that the brand was dormant. People think that he has always existed. It reassures consumers, they think you are not a newbie, ”said De Lammen.

French businessman will restore two forgotten brands French businessman Arno De Lammen bought the rights to several well-known brands and their intellectual property. In particular…
5
1
Rating
Euro Shoes Exhibition

Latest News

Unique Marsèll and Suicoke collaboration presented at Leform in Moscow

Italian and Japanese footwear brands Marsèll and Suicoke have teamed up to launch a colorful capsule collection of unisex sandals with an avant-garde style this spring. The release of the collaboration of two bright brands was released on April 14. Currently…
20.05.2022 118

In the next six months, shoe prices may increase by 8,4%

The World Footwear Business Conditions Survey expects shoe prices to increase over the next six months, according to Worldfootwear.com Europe is expected to rise the most (9,8%). In North America, inflation will be about...
20.05.2022 108

India increased exports of leather and leather products by 33%

In India, revenue from exports of leather and leather products for the eleven months of the financial year (April 2021 to February 2022) increased by 33,07% compared to the same period a year earlier. The prevailing share in the volume…
19.05.2022 115

Nike x Jacquemus Collaboration Released

Nike is celebrating its XNUMXth anniversary with a collaboration with French fashion brand Jacquemus. In addition to women's sportswear, which will be part of the collection, it will also feature a reimagined by French designer Simon Porte Jacquemus…
19.05.2022 244

Clarks went to the metaverse too

Following Fly London and a number of other fashion brands, the British footwear brand Clarks launched the Cicaverse gaming space on the global gaming platform Roblox, in honor of the release of a children's sneaker model…
19.05.2022 171
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning