Rieker
Second birth
18.05.2012 1515

Second birth

French businessman will restore two forgotten brands

French businessman Arnaud De Lammen bought the rights to several well-known brands and their intellectual property.

In particular, Lammen is going to revive two well-known but long-forgotten brands - Mainbocher Fashion House and Hebert Levine footwear brand. Mainbocher was founded by French Vogue editor Rousseau Boscher in 1929. The fashion house ceased to exist in 1971 after Boscher retired. The outfits from Mainbocher were refined and elegant, worn by Wallis Simpson and Diana Vreeland. American footwear brand Hebert Levine was launched in 1948 and ceased to exist in 1975. However, the products of this shoe house were popular, they were worn by Marilyn Monroe, Marlene Dietrich and Jacqueline Kennedy, writes km.ru.

Explaining his decision to restore these brands, the businessman said that reviving something that already has a name and reputation helps to develop business. “When you are engaged in revival, you already have a story to tell. After a few years people completely forget that the brand was dormant. People think that he has always existed. It reassures consumers, they think you are not a newbie, ”said De Lammen.

French businessman will restore two forgotten brands French businessman Arno De Lammen bought the rights to several well-known brands and their intellectual property. In particular…
5
1
Rating

Latest News

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
15.04.2021 74

Reebok and Cardi B collaboration released

The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
15.04.2021 78

Lamoda will double its IT staff

About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
14.04.2021 103

The results of the series of international exhibitions of shoes and accessories SHOESSTAR - presentation of collections for the fall-winter 2021/2022 season.

From the first days of March 2021 until the end of the month, a series of SHOESSTAR shoe exhibitions once again swept from Crimea to the Far East.
14.04.2021 160

The volume of imports of Russian footwear increased in early 2021.

According to customs statistics, the volume of imports of footwear by Russia from non-CIS countries in March 2021 amounted to $ 312,2 million. In March 2020, this figure was $ 227,9 million. The growth in imports of footwear in March 2021 compared to March 2020 ...
14.04.2021 214
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning