The second Deichmann store opened in Nizhny Novgorod New Deichmann store in Nizhny Novgorod
21.11.2016 5376

The second Deichmann store opened in Nizhny Novgorod

In Nizhny Novgorod, in the MEGA shopping center, a second Deichmann store opened, the brand of shoes and accessories number 1 in Europe (3700 stores in the world, 16 - in Russia). The city was not chosen by chance: it is the twin city of Essen, Germany, where the brand has been headquartered for over a hundred years.

Deichmann stores offer a huge selection of fashionable shoes and accessories for men, women and children at affordable prices. The brand regularly collaborates with the stars of the world of show business - in particular, with Cindy Crawford, Pussycat Dolls, Sugababes and Halle Berry.

The store will present the most current models of the Deichmann winter collection, sports lines of its own brand chains and specially designed for Deichmann sneakers line from network partners - Nike, adidas, Puma and Fila brands.

Girls are waiting for laced boots made of suede, boots with fur trim, as well as moon rovers decorated with sequins. Men will be offered Suits-inspired classics, insulated sneakers and massive volumetric climbing models - especially for winter holidays in the mountains. The children's collection deserves special mention - in particular, the Elefanten shoe line, developed in conjunction with leading European pediatricians.

Deichmann regularly collaborates with the stars of the world of show business - attracts them to shoot in advertising campaigns and to create personalized capsule collections. In recent years, joint projects have been presented with Cindy Crawford, Pussycat Dolls, Sugababes, Halle Berry and the super popular Norwegian blogger and trendsetter Hanelli Mustaparta.

Within 5 days after the opening in the new store of the network there will be a promotion: for purchases worth from 2000 rubles, a discount coupon of 400 rubles.


The German brand Deichmann offers a huge selection of shoes and accessories for men, women and children at affordable prices. Today, the Deichmann chain is 3700 stores in 24 countries around the world. In Moscow, brand brand stores are located in the MEGA Belaya Dacha, RIO shopping centers, Sevastopolsky, Hudson, Golden Babylon, Vesna!, Reutov Park and Red Kit, in St. Petersburg - in the shopping center “Pearl Plaza”, “Atmosphere”, “Europolis”, “Rio”, “Summer”, “Peter RAINBOW”, in Kazan in the shopping center “Park House”, in Nizhny Novgorod - in the shopping center “Seventh Heaven” and the shopping center “MEGA” .

The second Deichmann store, the number 1 brand of footwear and accessories in Europe (3700 stores in the world, 16 in Russia), has opened in Nizhny Novgorod in the MEGA shopping center. The city was not chosen by chance: it is ...
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