The number of supporters of discounts has increased
20.07.2017 2234

The number of supporters of discounts has increased

Over the year, the number of supporters of discounts and promotions has grown almost one and a half times, Romir calculated.

A survey of Russian consumers conducted by Romir showed an increase in the number of people who are motivated to make a purchase by having a discount on a product. So, in June 2017, the share of those who “always look for promotions and discounts on goods they regularly buy” increased to 36% against 26% in June 2016. The percentage of customers choosing stores with special offers and discounts increased from 28% to 30%. At the same time, the share of those who always choose cheaper products has remained stable - 31%.

Over the year, the number of supporters of discounts and promotions has grown almost one and a half times, Romir calculated.
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