The Obuv Rossii group of companies has summed up the financial results of the first half of the year according to RAS, according to which the group's revenue for the reporting period increased by 7% and amounted to 4 billion rubles, net profit amounted to 401 million rubles, an increase in relation to the same period in 2015 - 2,6% ... EBITDA increased by 7,3% to RUB 934 million. EBITDA margin amounted to 23,4% (indicator for the first half of 1 - 2015%). Like-for-like sales in the first half of the year grew by 23,3%.
The positive dynamics of the main financial indicators of the group is explained by the fact that Obuv Rossii conducts a competent assortment policy - adapts collections to changing consumer preferences; develops the direction of related products, including clothing; expands the range of financial services for customers and increases its own production.
Obuv Rossii has increased the share of classic running shoes, which is now more in demand. The company also includes in its collection a line of inexpensive shoes using high-quality artificial materials - leather and fur. So, in the summer season “Shoes of Russia” launched the new Medelista shoe brand, which is aimed at an audience aged 20 to 30. After successful test sales of the summer collection, it was decided to continue expanding the range with demi-season and winter models.
In the first half of the year, sales of related products in Obuv Rossii's retail chains grew by 1% and amounted to 17 million rubles. Now their share in retail revenue is 733%. The diversification of the assortment and the development of related products allows the company to stimulate complex purchases, support sales and increase the average check.
The Obuv Rossii group of companies is one of the five largest shoe retailers in the country. The main business areas of the Group are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group a credit rating of “A +” (very high level of creditworthiness), the third sublevel, outlook “stable”. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles.