Rieker
Took a course
13.07.2012 1606

Took a course

Shoe company "Rossita" began its expansion in the European part of Russia

The opening of the first Rossita shoe stores in the South Urals took place in Chelyabinsk and Magnitogorsk. Prior to this, the Rossita shoe network in the Urals Federal District was represented only in Tyumen. The company plans to open stores in Central Russia and the south of the country by the end of 2012.

The network of Rossita shoe stores began its development with large Siberian cities: Novosibirsk, Novokuznetsk, Krasnoyarsk, Omsk. Currently, the company’s own retail network has more than 40 outlets.

“In the Rossita shoe retail, it is primarily known as a street-format store. Following the development strategy and market trends, we are actively opening new stores in large city malls, ”says Pavel Karetnikov, executive director of the company's retail business.

“We entered the market of the South Urals in an updated format adapted for shopping centers,” continues Pavel Karetnikov. - The spelling of the brand was used in Latin letters, the concept of the interior itself was changed: modern modular systems of commercial equipment, warm colors, multi-level lighting, allowing for additional accents, are used. At the same time, we retained the concept of Rossity as a favorite family store, where it is comfortable to make a purchase for each member of the family. ”

Shoe stores "Rossita" operate in the middle price segment. On the shelves are shoes Lisette, Stella Mazarini, Ralf, Rieker, Marco Tozzi, Tamaris, Betsy, Caprice, Ergo, Jana, Lonsdale, Nine Lines, Polaris, Sprandi, Step, S&M, Tempo Kids and other leading European and Russian manufacturers.

Each year, more than 6 000 new models of shoes and bags enter the Rossita shoe network. In August 2012, Rossita store customers will be offered bags and knitted accessories under their own Lisette brand, designed specifically to create a harmonious look.

The Rossita shoe company began its expansion into the European part of Russia. The opening of the first Rossita shoe stores in the South Urals took place in Chelyabinsk and Magnitogorsk. Before this shoe network ...
5
1
Rating
Midinblu

Latest News

A presentation of the High Safety footwear and Leon Krayfish took place in Moscow

The presentation of the collection of new safety footwear, created in collaboration between High Safety and the Russian designer of the founder of the NotMySize footwear brand Leon Krayfish, took place on Friday in Moscow at the NotMySize store located in the Khlebozavod space.
28.09.2020 53

Moscow Central Department Store fined for violation of mask regime

Moscow authorities fined the main luxury store in the capital, TSUM, 1 million rubles for violating the mask regime. This was announced by the head of the department of trade and services of the city of Moscow Alexei Nemeryuk.
25.09.2020 239

International Exhibition of Shoes and Accessories SHOESSTAR presents a new B2B project - online platform BUYERSTAR.RU

In the new season, the BUYERSTAR.RU platform began its work, which was created for direct communication between manufacturers and retailers, and provides an opportunity to sell and wholesale shoes, clothing, accessories and other goods of light and ...
25.09.2020 274

The main model of the Prada Spring-Summer 2021 collection is the cat-heel shoes

On Thursday, the show of the new collection of the Italian luxury brand Prada took place, which was held as part of the Milan Fashion Week in the online format. In addition to the new format, the show was also intriguing by the fact that the first collection was shown on it ...
25.09.2020 483

Сrocs releases Jibbitz calendar for brand fans

The American brand of clogs Crocs is able to attract and retain the attention of consumers. The brand's famous marketing campaign is the Crocs month celebration in October. This year, fans of the brand are invited to celebrate the so-called crocktyabr ...
24.09.2020 367
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning