The opening of the first Rossita shoe stores in the South Urals took place in Chelyabinsk and Magnitogorsk. Prior to this, the Rossita shoe chain in the Urals Federal District was represented only in Tyumen. The company plans to open stores in Central Russia and the South of the country by the end of 2012.
The Rossita chain of shoe stores began its development from large Siberian cities: Novosibirsk, Novokuznetsk, Krasnoyarsk, Omsk. Currently, the company's own retail network includes over 40 outlets.
“In shoe retail, Rossita is known primarily as a street-format store. Following our development strategy and market trends, we are actively opening new stores in large city malls, ”says Pavel Karetnikov, executive director of the company's retail business.
“We entered the South Urals market in an updated format adapted for shopping centers,” continues Pavel Karetnikov. - The brand was written in Latin letters, the concept of the interior itself was changed: modern modular systems of commercial equipment, colors of warm tones, multi-level lighting are used, allowing to make additional accents. At the same time, we have retained the concept of Rossita as a favorite family store, where every family member is comfortable making a purchase. "
Rossita shoe stores operate in the middle price segment. On the shelves are shoes from Lisette, Stella Mazarini, Ralf, Rieker, Marco Tozzi, Tamaris, Betsy, Caprice, Ergo, Jana, Lonsdale, Nine Lines, Polaris, Sprandi, Step, S&M, Tempo Kids and other leading European and Russian manufacturers.
Every year the Rossita footwear network receives more than 6 new models of shoes and bags. In August 000, Rossita stores will be offered bags and knitted accessories under its own Lisette brand, designed specifically to create a harmonious look.