Took a course
Shoe company "Rossita" began expansion into the European part of Russia
The opening of the first Rossita shoe stores in the South Urals took place in Chelyabinsk and Magnitogorsk. Prior to this, the Rossita shoe chain in the Urals Federal District was represented only in Tyumen. The company plans to open stores in Central Russia and the South of the country by the end of 2012.
The Rossita chain of shoe stores began its development from large Siberian cities: Novosibirsk, Novokuznetsk, Krasnoyarsk, Omsk. Currently, the company's own retail network includes over 40 outlets.
“In shoe retail, Rossita is known primarily as a street-format store. Following our development strategy and market trends, we are actively opening new stores in large city malls, ”says Pavel Karetnikov, executive director of the company's retail business.
“We entered the South Urals market in an updated format adapted for shopping centers,” continues Pavel Karetnikov. - The brand was written in Latin letters, the concept of the interior itself was changed: modern modular systems of commercial equipment, colors of warm tones, multi-level lighting are used, allowing to make additional accents. At the same time, we have retained the concept of Rossita as a favorite family store, where every family member is comfortable making a purchase. "
Rossita shoe stores operate in the middle price segment. On the shelves are shoes from Lisette, Stella Mazarini, Ralf, Rieker, Marco Tozzi, Tamaris, Betsy, Caprice, Ergo, Jana, Lonsdale, Nine Lines, Polaris, Sprandi, Step, S&M, Tempo Kids and other leading European and Russian manufacturers.
Every year the Rossita footwear network receives more than 6 new models of shoes and bags. In August 000, Rossita stores will be offered bags and knitted accessories under its own Lisette brand, designed specifically to create a harmonious look.
The Rossita shoe company began its expansion into the European part of Russia. The opening of the first Rossita shoe stores in the South Urals took place in Chelyabinsk and Magnitogorsk. Before this shoe network ...
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
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OR Group failed to fulfill obligations on early redemption of bonds
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Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
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World Footwear Yearbook: Russian footwear market statistics for 2020
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Shoes mixed with clothing and decor
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The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Turkish concern Flo introduces 5 brands of footwear to the Russian market
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AXA SHOES presents innovative and very comfortable indoor shoes from Italy
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We bring to your attention the Italian home slippers AXA SHOES.
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Turkish brands Liba Shoes and GUERO on EURO SHOES
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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