The opening of the first Rossita shoe stores in the South Urals took place in Chelyabinsk and Magnitogorsk. Prior to this, the Rossita shoe network in the Urals Federal District was represented only in Tyumen. The company plans to open stores in Central Russia and the south of the country by the end of 2012.
The network of Rossita shoe stores began its development with large Siberian cities: Novosibirsk, Novokuznetsk, Krasnoyarsk, Omsk. Currently, the company’s own retail network has more than 40 outlets.
“In the Rossita shoe retail, it is primarily known as a street-format store. Following the development strategy and market trends, we are actively opening new stores in large city malls, ”says Pavel Karetnikov, executive director of the company's retail business.
“We entered the market of the South Urals in an updated format adapted for shopping centers,” continues Pavel Karetnikov. - The spelling of the brand was used in Latin letters, the concept of the interior itself was changed: modern modular systems of commercial equipment, warm colors, multi-level lighting, allowing for additional accents, are used. At the same time, we retained the concept of Rossity as a favorite family store, where it is comfortable to make a purchase for each member of the family. ”
Shoe stores "Rossita" operate in the middle price segment. On the shelves are shoes Lisette, Stella Mazarini, Ralf, Rieker, Marco Tozzi, Tamaris, Betsy, Caprice, Ergo, Jana, Lonsdale, Nine Lines, Polaris, Sprandi, Step, S&M, Tempo Kids and other leading European and Russian manufacturers.
Each year, more than 6 000 new models of shoes and bags enter the Rossita shoe network. In August 2012, Rossita store customers will be offered bags and knitted accessories under their own Lisette brand, designed specifically to create a harmonious look.