During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online 111% more sports goods than in the same period in 2020.
During the holiday season, the demand for special sports shoes for running grew by 206% yoy. The demand for football boots doubled during the May holidays, the online retailer said in a report.
The most active buyers of sporting goods on Wildberries during the May holidays were residents of the Moscow region (bought 78% more goods), Krasnodar Territory (+ 131%) and Sverdlovsk Region (+ 155%).