Unichel getting ready for summer-2013
27.06.2012 2732

Unichel getting ready for summer-2013

Summer shoe collection formed on 70%

About 70% of the Summer 2013 collection has been formed at the Unicel factory, which will be delivered to brand stores in May next year.

“Since April, the factory has been selecting shoe styles. Out of 500 options offered by suppliers, we have selected 200 styles, - comments the chief designer Inna Khramtsova. To date, more than 400 models have already been sewn for the future collection. The best of them, after being approved by the artistic council, will be presented at the Fair to the directors of brand stores. " Now the factory continues negotiations with manufacturers of soles from far and near abroad. The preference here is given, first of all, to those soles that give more possibilities for decoration and have a lightened effect, which makes the models comfortable and weightless on the foot.

“The hit of the 2013 season is white,” Inna Khramtsova reveals her professional secrets, “its whitened shades, as well as bright pure colors, will also be in fashion. The sole will attract with bold combinations, we will clearly follow the theme of stripes in it. Also, one of the new trends in the shoe world will be the use of tricolors of flags of various countries. The fashion platform is confidently moving from this summer to the next. The pointed toe will be in trend and will come back from the mid 50s. The French glass heel will become very popular.

The summer collection of footwear is 70% complete. About 70% of the Summer 2013 collection is formed at the Unicel factory. The collection will be delivered to the brand stores next May. “From April to ...
5
1
Rating

Latest News

ECCO opens first store in India

ECCO is expanding its retail presence in India in partnership with Jaipuria Brandz. The Danish footwear and accessories brand’s first store has opened in Mumbai at Phoenix…
10.02.2025 106

Clarks releases documentary for 200th anniversary

Clarks celebrated its 200th anniversary with a documentary, From Somerset to the World, which tells the story of its history. The film traces the origins of the British brand, founded in 1825 on Street, Somerset, and highlights…
10.02.2025 128

Difficult period for the German shoe industry

Germany sees footwear imports fall in 2024, with Vietnam overtaking China as top supplier. Higher wages, inflation and political uncertainty are compounding the challenges shaping the outlook for the footwear industry.
10.02.2025 135

Lamoda has released a collaboration with the jeans brand BLCV

Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on…
10.02.2025 111

India liberalises international leather trade

The 3th edition of the India International Leather Show 39 concluded in Chennai on February 2025. The show was one of the most dynamic and well-attended in recent years, with 450 companies from India and around 130 exhibitors from abroad participating. The surge in participation,…
07.02.2025 260
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning