“Khabarovsk was the first step in the development of the Far East, and it is already obvious that the demand for our footwear here is quite high,” comments Vladimir Denisenko, General Director of Unichel CJSC. Local retail chains offer mainly Chinese shoes of dubious quality, and not the cheapest in price. Therefore, there is no doubt that residents of Vladivostok will also appreciate the high quality and comfort of Unichel footwear. In addition, we have accumulated extensive experience in the Urals and Siberia, and today we have practically no equal in the production of warm winter shoes. Because we, unlike Chinese manufacturers, know well what Russian winter is and we know how to make shoes that are really not cold. We use high-quality leather that will not crack, natural fur that will not freeze, thick soles. "
2013 became the year of geographic expansion for Unicel. In addition to Khabarovsk and Vladivostok, where the brand network will now begin to grow, significant steps have been taken in Murmansk and the Altai Territory. In total, 40 new stores have been opened all over Russia since the beginning of the year. But it is too early to sum up the results: the company plans to open shoe stores in Gorno-Altaysk, Abakan and Tomsk by the end of the year.