The Obuv Rossii group of companies has opened over the past two months 15 of new stores of the Emilia Estra shoe network. They appeared in 8 cities of Russia, including in Abakan, Biysk, Vladivostok, Kemerovo, Krasnoyarsk, Novosibirsk, Omsk and Tyumen. The latter presents the most Emilia Estra stores - four.
By the end of the 2014 of the year, Obuv Rossii intends to launch another 5 stores under the Emilia Estra brand. The company plans for 2015 year to open 50 new network facilities. Opening one brand store, taking into account inventory, requires 14-15 million rubles of investment.
The Emilia Estra shoe chain appeared in the 2014 year. The brand operates in the mid-price segment. In the stores only women's shoes are presented, as well as accessories under the brand of the same name. The area of Emilia Estra stores ranges from 100 to 150 sq. meters.