Zenden, one of the largest players in Russian shoe retail, continues its expansion in the Russian regions.
In May 2014, the first Zenden store in the region was opened in the Mega shopping center in Omsk, the interior and showcases of which were decorated in an updated concept. The federal retailer presented a wide range of goods on 350 square meters of retail space. The opening of the store is accompanied by additional advertising support, including placement of the video on regional TV, branding of city public transport, audio advertising on regional radio stations. In the short term, Zenden plans to continue its expansion into major shopping and entertainment centers and major shopping corridors. Particular attention is paid to the further development and expansion of cooperation with the Mega STC in all regions of the Russian Federation.
Let us remind you that Zenden is a retail chain of multi-brand footwear and accessories stores, numbering more than 200 stores in 95 cities of the Russian Federation.