Zenden predicts revenue
According to the results of 2012, the revenue of the Zenden shoe network will be about 6 billion rubles excluding VAT. This was announced by Alexander Sarychev, managing partner and director of the Zenden retail chain.
In 2012, the retailer opened 65 stores. The area of one retail outlet varies within 300-600 sq.m. As of November 2012, the network united 140 facilities. Plans for 2013 include launching another 60-80 stores.
“The number of openings depends on how many good sites we find,” said Alexander Sarychev. “Basically, we are now located in shopping centers, and we will keep this trend, but if we come across a“ golden ”platform in street retail, we will take it."
According to the top manager, Zenden also went to other countries in 2012 - the first store of the chain opened less than a month ago in Alma-Ata and two months ago in Nazran. Now the retailer is considering the possibility of entering Kiev, reports retailer.ru.
Zenden has been operating in the retail market since 2005. Now the retailer is developing in 90 cities of Russia - from Pskov to Vladivostok. Every year the company produces four seasonal collections of footwear of different styles - fashion, classic, trend, casual, active and sport. It owns 140 stores with a total area of 37 sq. M, operates five branches in Moscow, Pyatigorsk, Novorossiysk, St. Petersburg and Chelyabinsk. It also develops the Tvoe clothing chain through franchising (000 stores).
According to the results of 2012, the revenue of the Zenden shoe network will be about 6 billion rubles excluding VAT. This was announced by Alexander Sarychev, managing partner and director of the Zenden retail chain. In 2012, a retailer ...
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Authentic Brands Group bought Hunter Boots
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Portugal exported 20 million pairs of shoes in the first quarter of 2023
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Wildberries began construction of a large logistics center in the Vladimir region
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I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
Large German shoe holding HR Group files for bankruptcy
Unable to overcome the effects of the pandemic and the difficulties associated with the energy crisis, the German Hamm Reno Group (HR Group) has filed for bankruptcy, following its former retail company Reno, which filed for bankruptcy two months earlier, writes Worldfotwear.com.
Department store of Russian designers Trend Island presented a collection of brand Povod
Trend Island literally found a reason and presented the spring-summer collection of the young Russian brand of shoes and bags Povod in its current selection of irreplaceable things for the prom.
Kostya Tszyu became the face of the Quattrocomforto brand
The absolute world boxing champion Kostya Tszyu became the face of the Russian shoe brand Quattrocomforto. The athlete took part in the marketing campaign of the brand, which is part of the portfolio of Zenden Group, on May 20, an autograph session with Tszyu will be held at the Aviapark shopping center.
Global restructuring. How sanctions affected the international transportation market
For the third year now, the turbulent situation in the economy has been going on - the rules are changing, artificial restrictions are being introduced, and Russian companies are facing new problems and challenges. Shoes Report talked to Alexey Chernyshev, commercial director of the logistics company AKFA, about what changes the international transportation market has undergone and how this has affected the import of shoes to Russia.
Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
The Central Bank discussed the situation in the shoe market with industry unions and retailers
Today, the Bank of Russia hosted an online round table on the topic: “Consumer demand and price dynamics for non-food products: main trends and prospects until the end of the year”.
Round table with representatives of shoe factories of Dagestan with the support of the Ministry of Industry and Trade and NOBS
On May 17-18, a round table was held in Makhachkala with footwear manufacturers and enterprises from the strategic project of the Republic of Dagestan "City of Shoemakers".
Euro Shoes - the main exhibition of the shoe market in Russia and the CIS according to NOBS
Today, there is a clear trend all over the world to unite people in communities - there are more and more public organizations for successful interaction with government agencies. When companies in the same area unite into an alliance, an effective dialogue is built between business and government, as a result of which common tools will be found to achieve goals and solve problems, and the necessary measures will be taken. Such productive, open and friendly communication will make a huge contribution to the Russian economy and the development of international trade, as well as give positive financial results to the member companies of the union.
Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
National Shoe Union in Russia headed by Yan Belyaev
From February 1, 2023, the founder of the largest international shoe exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev became the General Director of the National Shoe Union (NOBS), replacing Natalya Demidova, who was appointed Advisor and remained a member of the Board of the industry organization.
Golden Goose earns record revenue in 2022
Italian luxury footwear brand Golden Goose reported 2022% revenue growth in 30 to €500,9 million, driven by strong sales in the Americas.
How to study the range of competitors and correctly use the valuable information received
Audit and analysis of competitors play an important role in the effective management of the assortment of a shoe store, and in times of crisis and instability, the task becomes more complicated. Emina Ponyatova, SR expert on planning and working with the assortment of a fashion store, tells how to study competitors, monitor them and correctly use the information received to work with your assortment.
Should a shoe store spend money on digital screens?
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Summer Euro Shoes in synergy with CPM will be held from 29.08 to 01.09.2023
The global alliance of Euro Shoes and CPM exhibitions will present the new collections of famous world brands for the summer season 2024 in a single exhibition space on the same dates. The cooperation of the two largest, leading Russian fashion exhibitions makes it possible to attract a huge number of wholesale buyers of clothes, shoes, bags and accessories to the event. The largest business event for the entire Russian fashion industry will be held from August 29 to September 1, 2023 in Moscow, Expocentre Fairgrounds, Pavilion 1. 
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Euro Shoes announced the dates of the summer exhibition
The next session of Russia's largest international exhibition of shoes, bags and accessories Euro Shoes premiere collection will be held in Moscow from August 29 to September 1, 2023 at the Expocentre Fairgrounds.
Ekonika prepares for rebranding again
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New Russian shoe brands: AFOUR
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Italian shoe industry turns to government for help
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New Russian shoe brands: Mark Levillen
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Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Prada unveils new chunky models at Milan Fashion Week
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BELWEST is a new exhibitor at Euro Shoes
A large Belarusian footwear manufacturer BELWEST will present a new collection for the first time at Euro Shoes@CPM in Moscow.
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
