Zenden and Sela decide to prepare for school together
Russian clothing and footwear brands Sela and Zenden have launched a joint advertising campaign for the school season. The campaign started at the end of July in the social networks Odnoklassniki, Vkontakte, Facebook, YouTube, Instagram.
Also, popular bloggers were involved in the advertising campaign of the two brands, including psychologist Larisa Surkova, TV presenter Tutta Larsen and pediatrician Tatyana Butskaya.
The idea of the advertising campaign was the phrase “Get your child to school”. Parents of school-age children are offered several stylish combinations of clothes and shoes, designed by stylists Sela and Zenden for the new school year. In support of the campaign, a landing site sela-zenden.ru was created, where you can see ready-made sets of school and sports uniforms from Sela. There are stylish sundresses, bombers, blouses of different colors, trousers, long sleeves. Zenden offers shoes, low shoes, slip-ons and copper sneakers in a variety of colors.
“The main goal of the campaign is to give parents new ideas for inspiration and turn the troublesome school into an easy and enjoyable activity. We have joined forces with the Zenden brand to provide customers with a comprehensive offer, saving time and money. After all, doing an advertising campaign “for two” we save the budget and have the opportunity to make even lower prices and special offers for your favorite customers. We are considering the possibility of such a collaboration in the future, therefore, we encourage other brands to join our initiative, ”commented Sela Vice President Eduard Ostrobrod.
Zenden Group President Andrei Pavlov called the project an excellent example of the cooperation of two strong brands.
Zenden Group is a Russian diversified diversified holding company on a federal scale. The company manages a retail network, modern shopping centers, shoe production, foreign representative offices
The company's retail portfolio includes Zenden, Thomas Munz, and Mascotte shoe stores.
Sela was founded in 1991 in St. Petersburg, is engaged in the production and sale of casual clothes under the Sela brand, and is developing its own branded chain of stores.
Russian clothing and footwear brands Sela and Zenden have launched a joint advertising campaign for the school season. The campaign started in late July in the social networks Odnoklassniki, Vkontakte, Facebook, YouTube, ...
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