Zenden Group plans to launch a large-scale federal advertising campaign with the participation of a popular artist. The campaign starts with a video in which Sergey Zhukov, under the tune of his popular song, will demonstrate the assortment of brand shoes.
The Russian pop group “Hands up!” Gained popularity in the late 90s. The hits of the collective are the songs “My Baby”, “18 Me Already”, “Alyoshka”, “Student”, “Alien Lips”.
The participation of Sergey Zhukov is also planned in the form of various activities on the Internet, on the official website of the company, as well as in several other formats related to the concert activities of the singer.
Zenden Group President Andrei Pavlov commented: “We are pleased to announce the start of cooperation with Sergey Zhukov. It fits very organically into the concept of our brand, which is well known and available to a very wide range of Russian customers, from Kaliningrad to Vladivostok. As well as creativity "Hands up!". Sergei’s voice is unmistakably recognized, and his songs have been memorized by several generations of Russian citizens. ”
Sergey Zhukov also noted: “My soul sings. That’s how I say about the upcoming cooperation. Because the Zenden Group is a huge company with a history, twenty years of tradition and a very great future. I am sure that the work on this fascinating project will allow me to contribute to the development of the company and significantly increase brand awareness among new customers. ”
Zenden group founded in 1997. The holding manages Zenden, Thomas Munz and Mascotte multi-brand shoe retail chains and launches shoes under its own brands. Owns shoe production and shopping centers.