Events - trainings, forums, seminars

Online Retail Russia 2015 is only 5 days away. BBCG continues to introduce cases that will be announced only at the Online Retail Russia 2015 forum!

Online Retail Russia 2015 is only 5 days away. BBCG continues to introduce cases that will be announced only at the Online Retail Russia 2015 forum!

Event ended

Till the main spring industry meeting of e-commerce market players Online Retail Russia, there are ONLY 5 WORKING DAYS!


In the staffing session "HUMAN CAPITAL":

· Daria Belyaeva, HR Director, Yulmart - about Star Wars and not only!

In 2014, the company implemented a unique "personnel" case: reducing the number of employees in mass professions by 19,7%, increased productivity by 54,7%.

How? The correct focus of the motivation system, an innovative approach to work time management and large-scale gamification of the work process. Into a game based on the metaphor “Star Wars "was involved more 4500 employees! The results were not long in coming. You will find out all the details of a project unique to the Russian market on the forum!

· Nikonov Evgeniy, Head of the project "RuGenerations - Theory of Generations in Russia":

What really motivates a person to hire and quit? What facts do you need to know about behavioral economics in order to benefit from it in a falling market? What is the difference between the motivation of different generations - Y, Z, X, how does it change during a crisis? What is really important to know about non-financial motivation?

During the session, you will audit your own HR strategies and understand what you are doing wrong!


First! Firsthand - about a unique case of cooperation between a clothing brand and the media in Russia: TV channel CTC + Wildberries!

In 2014 STS announced for the first time the launch of an online store of its own brand of women's clothing. For Russia, this is the first joint project of a media company and one of the leaders in e-commerce, Wildberries. Online commerce is part of an inevitable strategy for diversifying media and online media. And the world trend. Conde Nast became a co-owner of 8 online stores at once, the German teleholding ProSieben exchanged its advertising time for shares in 30 Internet companies. The total merger of e-commerce and media is just a matter of time. But the main - we are witnessing the upcoming trend of a new consumption format: watching films will be accompanied by online purchases "directly on TV". And it will happen faster than we think.

· Oleg Kuzmin, Deputy General Director for Strategic Communications, CTC Media: about the details of a case unique to the Russian market and bold plans for the future.

In addition, the program:

- Negotiations with large online hypermarkets;

- Gifts and special offers from partners;

- Excursion to the Russian office of Google;

- A master class from eBay;

- Working groups on market segments;

- Secrets and steps of mobile commerce from one of the leaders of foreign ecommerce;

- Sessions about customer retention and cost minimization strategies, and much, much more.

- And of course, the annual Online Retail Russia Awards for the best online stores!


Date: Irina Chinnova,, (495) 785-22-06, 781-11-34

See you at the Forum!

Your bbcg.

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