"Visual merchandising for shoe stores and accessories."
Event endedDay 1 - Theory, work with cases and planograms and Blitz consulting participants.
Day 2 - Practice at the store.
Students will learn in theory and practice:
- The laws of the commercial presentation of the collection and the design of retail space in shoe stores and accessories;
- How to increase sales in the store and create an effective VM system;
- What to change exactly in your store and how not to splurge on an update - blitz consulting with an expert for all participants.
Who is the training suitable for:
- owners of shoe stores and accessories;
- To VM specialists, retail managers.
Author and trainer - Anna Balandina,
founder of VM Guru agency, expert practitioner,
300+ completed projects, author and business trainer,
100+ individual training programs for shops and shopping centers, co-author of the course “Visual Merchandising in the Fashion Industry”, HSE, Moscow.
Find out the program and register -
www.vmguru.ru/visual-merchandising-dlia-magazinov-obuvi-training.php
For Shoes Report subscribers - Discount - 10% Valid until 23.02. 2020
-
hotel "Slavyanka", g.Moscow
+7 (495) 741 1784
We are ready for active development in the Russian market
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Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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