"MEGA" will support the campaign "Earth Hour"
Event ended
On March 31, 2012, like every last Saturday of March, for 4 years already, IKEA stores and MEGA shopping centers throughout Russia will support the international action of the World Wildlife Fund (WWF) “Earth Hour”. This step is an opportunity to attract the attention of many people and tell that each of us is able to accomplish a small feat and contribute to a great work to preserve the climate and the well-being of the planet.
On the last Saturday of March, at 20.30 local time, in IKEA 14 stores in all regions, the light will be dimmed for exactly one hour. In addition, the lights of the light tower, the symbol of the MEGA shopping center chain, go out.
The Earth Hour action is the most massive action in the history of mankind that gathered last year 1,8 billion participants in 135 countries of the world on all continents. This year, everyone has a chance to become a hero and even save the world by arguing, having accomplished a small feat. For example, Fiji’s president, 70-year-old Epeli Nailatikau, has already stated that he will walk 30 kilometers if commercial companies, non-governmental organizations and state-owned enterprises in Fiji take concrete measures that will have a positive impact on the environment.
“Social and environmental responsibility is an integral part of IKEA's corporate culture. One of our company's long-term strategies is to increase energy efficiency, ”says Per Wendschlag, IKEA CEO in Russia. “We have been supporting the Earth Hour campaign since 2009 of the year and consider it a good opportunity to tell more than 227 to millions of our visitors across Russia about how each of us can make even a small contribution to the great work of preserving the climate and the well-being of our planet.”
WWF Russia Director Igor Chestin became the first Russian to officially conclude his “dispute” of Earth Hour. “This year marks 10 years as the World Wide Fund for Nature (WWF) and IKEA strategic partners in Russia. We are pleased that the company has been supporting the promotion for 4 of the year. This is a big contribution to our common cause, ”says Igor Chestin, WWF Russia Director.
On the last Saturday of March, at 20.30 local time, in IKEA 14 stores in all regions, the light will be dimmed for exactly one hour. In addition, the lights of the light tower, the symbol of the MEGA shopping center chain, go out.
The Earth Hour action is the most massive action in the history of mankind that gathered last year 1,8 billion participants in 135 countries of the world on all continents. This year, everyone has a chance to become a hero and even save the world by arguing, having accomplished a small feat. For example, Fiji’s president, 70-year-old Epeli Nailatikau, has already stated that he will walk 30 kilometers if commercial companies, non-governmental organizations and state-owned enterprises in Fiji take concrete measures that will have a positive impact on the environment.
“Social and environmental responsibility is an integral part of IKEA's corporate culture. One of our company's long-term strategies is to increase energy efficiency, ”says Per Wendschlag, IKEA CEO in Russia. “We have been supporting the Earth Hour campaign since 2009 of the year and consider it a good opportunity to tell more than 227 to millions of our visitors across Russia about how each of us can make even a small contribution to the great work of preserving the climate and the well-being of our planet.”
WWF Russia Director Igor Chestin became the first Russian to officially conclude his “dispute” of Earth Hour. “This year marks 10 years as the World Wide Fund for Nature (WWF) and IKEA strategic partners in Russia. We are pleased that the company has been supporting the promotion for 4 of the year. This is a big contribution to our common cause, ”says Igor Chestin, WWF Russia Director.
We are ready for active development in the Russian market
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American buyers couldn't buy Birkin bags and sued Hermès
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John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
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Camper has released innovative sneakers - designers
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MSCHF and Crocs launch "Big Yellow Boots"
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Bertsy: what to look for when choosing a model
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
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Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
