Customers come to stores to look at the goods, feel, examine, photograph, check on a smartphone whether another company is selling the same product for cheaper. And then buy online. This practice has apt name for "showroom". We talk about its pros and cons.
E-marketing in action
Siberian Internet marketers discuss 2018 trends of the year
Current models of shoes for the New Year holidays and winter walks
Festive mood: boats, shoes and ankle boots
Purple is the favorite of this winter
Fashion themes for the collections of women's shoes for the fall-winter season 2018 / 19
Trainings and seminars
Little Red Riding Hood
How to expand the assortment of a shoe store with seasonal knitwear - hats, scarves, gloves? Says expert Tatyana Karpinskaya.
A modern shoe store should have a wide range of related products. Expert Yulia Belkina tells about how to correctly introduce shoe care products, insoles, and accessories for shoes into the assortment.
How to choose a professional successor for the post of head of a retail company and transfer the reins of government to him painlessly, says business coach Anya Pabst.
Fear of customers
Causes, symptoms, treatment of this occupational disease - says expert Daria Artyukhova.
Expanding Business Relations
Calendar of Russian and foreign exhibitions of the first half of the 2018 year.
SHOESSTAR: results of the anniversary season
In 2017, the international shoe project SHOESSTAR celebrated a double anniversary - the fifth anniversary of the exhibition and the completion of the tenth season of SHOESSTAR-Ural. Alexandra Sakaeva, director of the International Exhibition of Shoes and Leather Goods SHOESSTAR, spoke in an interview with SR about the main achievements and development of the project.
Exclusive interview with the Director General of Unichel Shoe Firm Vladimir Denisenko
"If it is possible to nullify counterfeit, in the next 3-4 years, Russian footwear production will increase significantly."