The review of Timur Aslanov, editor-in-chief of the magazine "Sales Management", voiced on the dust cover of the book, very accurately reflects the essence of the book. The book is, indeed, energetically charged: after reading it seems that you have the power to move mountains. Dan Kennedy, a millionaire and author of more than 15 best-selling business literature, this time under one cover combined not only his experience, but also his students. Dentists, manuals and brokers presented their cases, their marketing schemes for bringing business to a new level. How to organize a promotional mailing, so as to turn retail into a super profitable business? How Does Giving Less Ads Double Your Profits? A team of successful marketers and businessmen gives examples of their own business schemes for brand promotion through direct marketing.
What are the specifics: you should not expect a miracle from the book: you won’t find concrete precisely described actions for direct marketing in it. But find a lot of information for thought. The author of the book simply gives reason to think about simple things, the importance of which we miss in everyday affairs.
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