IGI & Co brand: made in Italy
The phrase "Italian shoes" has long been synonymous with quality and style throughout the world. IGI & Co brand is a strict adherence to the Italian traditions of shoe craft and mastery in choosing the best materials. Any IGI & Co model is universal and ideal for any time, place and chosen style, because it is light, comfortable and meets the fashion trends of the season.
The exclusive rights to represent the IGI & Co brand in Russia belong to the Klondike group of companies, which has successfully established itself in the market as a large distributor of comfortable and high-quality footwear in the middle and upper middle price segment. The company works both with wholesale customers and is actively developing its own network of mono-brand stores. Now, despite the crisis, Klondike Group of Companies is re-profiling the chain into multi-brand stores, where the IGI & Co brand occupies a central place.
“Before offering IGI & Co to wholesale customers, we tested the brand in our own stores. Sales of the fall-winter 2014/15 season were successful. Now we can say with confidence that we have found a brand in which comfort, quality, design and price are so successfully combined. Focusing on excellent financial results and customer reviews, we are ready to offer this brand to our wholesale customers ", - comments Katerina Vasilizhenko, marketing and PR manager at Klondike Group.
IGI & Co are wellness shoes - comfortable, lightweight and breathable. Before developing a new collection, the brand's designers carefully study the characteristics of each market in which the products are presented, trying to take into account the climatic nuances of the region and the needs of the consumer. Maintaining the brand identity and unwavering commitment to Italian quality, they skillfully refine the collections. For example, models with Goretex technology have been developed specifically for the Russian climate.
All models are made from special specially selected leather, which combines two important qualities: wear resistance and lightness. Hence, the uniqueness of the technical features of the final product, which is extremely appreciated by brand customers around the world. The models are also lightweight thanks to a special sole made using a special technology from a mixture of polymers with a low specific gravity. During its production, air microcapsules are created between the molecules of the material, which facilitate weight and increase its cushioning properties. The glueless method of attaching the sole to the upper guarantees the shoe flexibility, comfort and high impact resistance. Moreover, the polyurethane used in the assembly of models, environmentally degradable material.
“Our customers know that IGI & Co is a 100% Italian brand, and appreciate its continued commitment to tradition and quality in footwear made in our country. The factory where all the model lines of the brand are made is located in Italy, ”comments Stefano Ranucci, Director of Business Development at IGI & Co.
IGI & Co releases two collections a year, each with a line for men and women. A wide range of models will satisfy the needs of any client. You can wear IGI & Co shoes 365 days a year!
The phrase "Italian shoes" has long been synonymous with quality and style throughout the world. The IGI & Co brand is a strict adherence to the Italian traditions of shoe craft and craftsmanship in ...
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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