Rieker
Baden brand presents new collections of shoes and bags at Euro Shoes Premiere Collection
25.02.2019 3628

Baden brand presents new collections of shoes and bags at Euro Shoes Premiere Collection

At the company stand Baden in pavilion 4.1 you can see four collections of footwear for the fall-winter 2019/20 season - Baden Antistress, Baden Comfort, Baden Elegant and Baden Active. The active line of footwear has become the bestseller for this fall / winter season, and there will be more and more sports designs. The company also presents its new line of Baden Accsesories - bags, briefcases, backpacks for men and women, as well as wallets and belts.

Sports trends are increasingly penetrating our daily lives, forming a good, stable demand for shoes with sports design, designed not only for outdoor activities, but also for urban everyday life. Indeed, today the requirements for the office dress code have changed: sneakers, sneakers are quite appropriate in the working corridors. Yes, and the fashion trends of recent years are such that modern style allows for a mixture of styles and a combination of classic-style clothing with “informal” shoes. Girls are not the first season to wear sneakers and sneakers with pleasure under skirts and dresses. In winter collections, more and more sports, casual-models.

In response to market demands, Baden is actively developing the Baden Active line, which is taking up more and more space on store shelves and is the undisputed sales leader of the outgoing season. Customers are happy to abandon classic shoes and low boots in favor of sneakers, sneakers and slip-ons, so the company continues to expand the Baden Active line, adding a completely new range, in particular, designed for the Russian cold winter. For example, the range of the Baden Active collection includes insulated sneakers made on two-component soles, with a rubber undercarriage that is non-slip in the winter, and insulated with wool or natural fur. Quilts and ugg boots made on sneaker soles deserve special attention; they look very stylish and new.

The company has launched a new line of accessories - Baden Accesories, which includes bags for women and men, backpacks, briefcases, clutches, wallets and belts. There are more than 300 items in the collection of accessories, this new line will allow Baden brand stores, without involving a third-party assortment, to fill the shelves in the sales area with high quality, create an interesting presentation, and apply all effective visual merchandising tools in practice. Today, a customer wants to go to a store and find everything in it at once, so as not to waste time and energy on protracted shopping. Baden's buyers and partners now have the ability to meet this request.

In the manufacture of accessories, both natural and artificial leathers are used, the price segment is medium. The collection will go on sale in September 2019.

Also at the Baden exhibition stand, in addition to the line of accessories, another novelty is the additional men's line Baden Trend, which is produced in Russia at the leading shoe factories in Rostov-on-Don and Dagestan. The location of production in Russia made it possible to obtain high-quality footwear made from natural materials at an attractive price.

All four directions of the company's collection - Baden Antistress, Baden Comfort, Baden Elegant and Baden Active - are presented at the exhibition to the maximum extent.

Baden Active has already been discussed in detail above, and as for the other three directions, they are still in steady demand among buyers.

Baden Elegant is a line for those who are not ready to give up elegant classics and femininity. Austere and laconic design, clean lines, classic colors are combined with first-class materials and a comfortable last.

Baden Comfort is distinguished by excellent quality and style, all models are the embodiment of the fashionable needs of the modern woman and current trends.

Baden Antistress is a casual, very comfortable shoe designed for long-term wear throughout the day. All models in this line are with increased completeness.

BADEN also has a line made of artificial materials, this is the Fassen brand. These quality shoes are produced at the same facilities as Baden and are waiting for their customers. It fully meets the tastes of the most demanding customer and combines three main components: style, quality and price. With high manufacturing standards and eco-friendly man-made materials, these shoes are inexpensive and durable. The brand is successfully developing, Fassen shoes are presented in all company stores of the company.

Baden continues to develop its franchise network. A wide model range and a varied assortment gives business partners good opportunities for development and growth. The Baden affiliate program does not provide for royalties, retail equipment is leased for a year and 50% of the cost of the sign is paid. The parent company is always ready to help a new store with the formation of an assortment for the season and deliver the ordered goods on time. Despite the expansion of Baden's own assortment, the company still reserves the franchisee the right to independently form up to 40% of the store's assortment with the involvement of third-party suppliers. Currently, the Baden franchise network includes more than 70 stores. Over the past six months, stores have been opened in Tomsk, Voronezh, the second store in St. Petersburg, and the fifth in Saratov. In February 2019, it is planned to open a second store in Volgograd, stores in Naro-Fominsk and Kolomna.

At the Baden stand in Hall 4.1, you can see four collections of footwear for the fall-winter 2019/20 season - Baden Antistress, Baden Comfort, Baden Elegant and Baden Active. ...
5
1
Please rate the article
Euro Shoes Exhibition

Materials on the topic

Turkish concern Flo introduces 5 brands of footwear to the Russian market

The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the owner ...
26.08.2021 1998

Children's footwear market: confident development and conscious consumption

Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, ...
31.08.2021 2808

Online meetings with Brazilian shoe manufacturers

From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countries. The meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and ...
25.05.2021 5190

TRIEN shoes at EuroShoes.Market

Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now on…
23.07.2021 3979

AXA SHOES presents innovative and very comfortable indoor shoes from Italy

Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and ...
19.07.2021 4921
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning