At the company stand Baden in pavilion 4.1 you can see four collections of footwear for the fall-winter 2019/20 season - Baden Antistress, Baden Comfort, Baden Elegant and Baden Active. The active line of footwear has become the bestseller for this fall / winter season, and there will be more and more sports designs. The company also presents its new line of Baden Accsesories - bags, briefcases, backpacks for men and women, as well as wallets and belts.
Sports trends are increasingly penetrating our daily lives, forming a good, stable demand for shoes with sports design, designed not only for outdoor activities, but also for urban everyday life. Indeed, today the requirements for the office dress code have changed: sneakers, sneakers are quite appropriate in the working corridors. Yes, and the fashion trends of recent years are such that modern style allows for a mixture of styles and a combination of classic-style clothing with “informal” shoes. Girls are not the first season to wear sneakers and sneakers with pleasure under skirts and dresses. In winter collections, more and more sports, casual-models.
In response to market demands, Baden is actively developing the Baden Active line, which is taking up more and more space on store shelves and is the undisputed sales leader of the outgoing season. Customers are happy to abandon classic shoes and low boots in favor of sneakers, sneakers and slip-ons, so the company continues to expand the Baden Active line, adding a completely new range, in particular, designed for the Russian cold winter. For example, the range of the Baden Active collection includes insulated sneakers made on two-component soles, with a rubber undercarriage that is non-slip in the winter, and insulated with wool or natural fur. Quilts and ugg boots made on sneaker soles deserve special attention; they look very stylish and new.
The company has launched a new line of accessories - Baden Accesories, which includes bags for women and men, backpacks, briefcases, clutches, wallets and belts. There are more than 300 items in the collection of accessories, this new line will allow Baden brand stores, without involving a third-party assortment, to fill the shelves in the sales area with high quality, create an interesting presentation, and apply all effective visual merchandising tools in practice. Today, a customer wants to go to a store and find everything in it at once, so as not to waste time and energy on protracted shopping. Baden's buyers and partners now have the ability to meet this request.
In the manufacture of accessories, both natural and artificial leathers are used, the price segment is medium. The collection will go on sale in September 2019.
Also at the Baden exhibition stand, in addition to the line of accessories, another novelty is the additional men's line Baden Trend, which is produced in Russia at the leading shoe factories in Rostov-on-Don and Dagestan. The location of production in Russia made it possible to obtain high-quality footwear made from natural materials at an attractive price.
All four directions of the company's collection - Baden Antistress, Baden Comfort, Baden Elegant and Baden Active - are presented at the exhibition to the maximum extent.
Baden Active has already been discussed in detail above, and as for the other three directions, they are still in steady demand among buyers.
Baden Elegant is a line for those who are not ready to give up elegant classics and femininity. Austere and laconic design, clean lines, classic colors are combined with first-class materials and a comfortable last.
Baden Comfort is distinguished by excellent quality and style, all models are the embodiment of the fashionable needs of the modern woman and current trends.
Baden Antistress is a casual, very comfortable shoe designed for long-term wear throughout the day. All models in this line are with increased completeness.
BADEN also has a line made of artificial materials, this is the Fassen brand. These quality shoes are produced at the same facilities as Baden and are waiting for their customers. It fully meets the tastes of the most demanding customer and combines three main components: style, quality and price. With high manufacturing standards and eco-friendly man-made materials, these shoes are inexpensive and durable. The brand is successfully developing, Fassen shoes are presented in all company stores of the company.
Baden continues to develop its franchise network. A wide model range and a varied assortment gives business partners good opportunities for development and growth. The Baden affiliate program does not provide for royalties, retail equipment is leased for a year and 50% of the cost of the sign is paid. The parent company is always ready to help a new store with the formation of an assortment for the season and deliver the ordered goods on time. Despite the expansion of Baden's own assortment, the company still reserves the franchisee the right to independently form up to 40% of the store's assortment with the involvement of third-party suppliers. Currently, the Baden franchise network includes more than 70 stores. Over the past six months, stores have been opened in Tomsk, Voronezh, the second store in St. Petersburg, and the fifth in Saratov. In February 2019, it is planned to open a second store in Volgograd, stores in Naro-Fominsk and Kolomna.
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