Blauer brand for the first time on Euro Shoes. Innovative comfort and unsurpassed quality
In the modern world, the basis of an active lifestyle is a combination of quality, style and comfort. The philosophy of reliability without compromises has not bypassed the American brand of Italian origin Blauer, founded back in 1936.
Since the history of the brand began in wartime, the shoes were produced in small factories and were aimed at civil servants and soldiers. That is why the models had to be as comfortable and practical as possible, while protecting them from bad weather conditions. To date, the principle of Blauer footwear production has remained the same: these are functional models with a recognizable and striking style, every detail of which is thought out to the smallest detail. Modern collections of Blauer shoes are made both in a basic strict design and in a more daring and bright one. This is what makes the brand attractive to men and women of any age.
Shoes from the men's collection of the brand are distinguished by rigor and practicality. The combination of modern trends and traditions that have developed over decades have made the collections more diverse, ranging from laconic casual models to comfortable and sporty options. Blauer women's shoes are aimed at girls who prefer style in absolutely everything, while not forgetting about quality. A feature of these collections are retro sneakers, which are decorated with modern and stylish decor.
2001 marks a new successful stage in the development of the company. Blauer has teamed up with the Italian company FGF Industry to launch a new line of outerwear for sports and everyday life.
When creating shoe models, brand manufacturers use exclusively technological and high-quality materials that are distinguished by functional details, which contributes to the growth of the brand's popularity around the world. Enzo Fusco, Blauer's chief designer, introduced the production control function that is at the heart of the company's work to this day.
Starting from a small factory a few decades ago, today Blauer is a world-class brand. Its products are rapidly spreading all over the world - from Japan, the USA and Russia to five outlets in Europe. In Russia, the brand is represented by the leading distributor of footwear and accessories
Soho fashion, which is a regular participant of the Euro Shoes premiere collection shoe exhibition, which will present a new collection of Blauer and other world brands from February 20 to February 23, 2023 at the Expocentre Fairgrounds in Moscow.
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In the modern world, the basis of an active lifestyle is a combination of quality, style and comfort. The philosophy of reliability without compromise has not bypassed the American brand of Italian ...
Editorial Office Shoes Report
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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PETER KAISER - the best brand of 2025!
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The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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