Caprice. Innovative technologies and natural materials
The German shoe brand Caprice is exclusive high-quality materials, the ability to anticipate fashion trends, the right color scheme and model functionality. The manufacturer pays special attention to the implementation of the latest technologies and innovations in the production of shoes, to make it even more versatile and convenient.
An innovative component is one of the main competitive advantages of CAPRICE shoes. The German company has two patented unique technologies: an Antishokk heel shock absorber, which reduces the load on the spine and joints by about 50%, and onAIR climate control.
For the manufacture of shoes, only high-quality genuine leather is used (including very soft, elastic and at the same time strong deer leather), which makes CAPRICE products especially soft and durable, the shoes “breathe” and fit the leg like a glove, as well as innovative materials ( Primaloft, TEX).
About PrimaLoft worth mentioning separately. This synthetic microfiber has a unique thermal insulation, today it is successfully used for the manufacture of outerwear and in the shoe industry.
CAPRICE shoes that are comfortable to wear and versatile make various “tricks” and improvements: increased completeness, adjustable top (XS, XL, vario), insoles, lightweight super flexible sole, half sizes, which makes this shoe suitable for many.
The new spring-summer 2016 collection is distinguished by comfort and style. These are more than 200 different models created from high quality natural leather, elegant and dynamic in shape. Lightweight, elastic and very comfortable footwear stands out by the combination of modern materials and stylish accessories. So, to create summer sandals, the CAPRICE designers used leather with a fashionable finish in combination with ergonomic pads. The pride of the company is the patented onAIR development - an insole that provides optimal air circulation, creating ideal climatic conditions for ladies' legs and relieving stress on the spine and joints. Another exclusive development of the company is moccasins made using the Sticht & Turn technology (inverted seam): the sole is attached to the upper so that the shoe does not need a shoe insole. These moccasins are characterized by special elasticity and extraordinary comfort.
CAPRICE traditionally pays special attention to the sports segment. Shoes in the active and casual style for the coming spring-summer season will delight the eye with fresh colors and light leather. For convenience and comfort, various technologies are used: stretch inserts, high-quality elastic soles that relieve stress from the feet, removable insoles. The company, strictly adhering to the traditions and high standards of German shoe craft in its production, using innovative developments and the latest technologies, guarantees high comfort to any, even the most demanding feet. The philosophy of the CAPRICE company - fashion & wellness - is addressed to women who understand fashion, who value beautiful shoes and comfort.
Official site - www.caprice.de
The German shoe brand Caprice is exclusive high-quality materials, the ability to anticipate fashion trends, the right color scheme and model functionality. Special attention…
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Export of Turkish shoes to Russia at the end of the year may reach $140 million
The 30th international exhibition of fashionable shoes AYMOD, which took place in Istanbul from March 2 to April 66, was visited by about 8 thousand buyers from 50 countries of the world, 2 thousand of them came from Russia. President of the Turkish Association of Footwear Manufacturers (TASD) Berke Ichten suggested that the export of Turkish shoes to Russia this year could grow from $82,5 million to $140 million, writes ortadogugazetesi.com.
OR Group failed to fulfill obligations on early redemption of bonds
OR Group, formerly known as Obuv Rossii, was unable to fulfill its obligations for the early redemption of series 001P-01 bonds at the request of their owners, RBC writes, citing a company message.
Iranian brands of shoes, leather goods and clothing are ready to enter the Russian market
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EURO SHOES @ CPM - a powerful union in a new format
The beginning of 2022 was marked by the birth of a new strategic alliance of two leading exhibition projects in the fashion industry.From February 21 to 24, Expocentre hosted the largest and unique union of two professional fashion exhibitions in Russia - Euro Shoes premiere collection and CPM Collection Première Moscow. Such an experimental format was highly appreciated and recognized as a success by visitors and participants of the event, because it opened up new unique opportunities for business development in Russia and the CIS.
5 trendy bags of Italian brands for this spring
The fashion market in Russia froze, realizing the new economic reality, but despite the fact that we have to say goodbye to some brands, the offer of shoes and accessories in our retail is still diverse, and our consumer still appreciates Italian design and Italian quality. Shoes Report presented in the review five trendy bags of Italian brands for the spring-summer 2022 season, which can now be purchased in Russian retail and online stores.
Shoes mixed with clothing and decor
Shoe manufacturers and retailers are increasingly bringing new lines to the market - clothing and accessoriesGlobalism and the general trend for the total look are capturing more and more fashion companies. And now shoemakers are bringing to the market lines of clothing and home accessories, including dishes, and dressers are introducing shoe lines. There is nothing strange and contrary to market realities here: a diverse assortment binds customers and gives them the opportunity to completely create and purchase their wardrobe in one store, from one brand. This allows buyers to significantly save time and effort (and often money), and sellers to increase sales volumes, increase the average check and satisfy the needs of their target audience. We present a small overview of "non-core" new products.
Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear
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Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
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Mephisto will present the autumn-winter '22/23 collection at the Euro Shoes exhibition in Moscow
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Business program EURO SHOES PREMIERE COLLECTION
Within the framework of the international exhibition EURO SHOES on February 22-23, a rich business program will be held. For two days, leading fashion market experts, business trainers and consultants in the field of retail, retail management and development, visual merchandising, marketing and consulting will conduct trainings and open seminars for visitors and participants.
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5 days before the start of the exhibition Euro Shoes premiere collection in Moscow
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How the buyer makes a purchase decision and psychological methods to influence it
In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Not every employee can master the skill of active sales, since its development requires the right internal psychological attitudes. In this article, Evgeny Danchev analyzes the psychological portraits of both the buyer and the seller, since the head of a retail store needs to clearly understand what connection exists between the psychology of sales and the financial results of the store. The overall global retail trend is now towards more personalization. Against the backdrop of falling customer traffic, the seller is required to find individual access keys to each of the customers.
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Russia is going to allow "gray imports"
In view of the refusal of a number of Western companies to export their goods to Russia, the Ministry of Industry and Trade of the Russian Federation is preparing a bill to abolish liability for "parallel imports", that is, for importing goods into the country without the permission of the copyright holder, the Izvestia newspaper writes, citing information from the department.
A center for training specialists for the shoe industry will be opened in St. Petersburg
The educational and production center will be created on the basis of the College of Technology, Modeling and Management of the St. Petersburg State University of Industrial Technology and Design, which received funding of 100 million rubles for the creation of a similar industry center following a competition organized by the Institute for the Development of Vocational Education with the support of the Ministry of Education of Russia, - TASS reports with reference to the press service of the office of the vice-governor of the city Irina Potekhina.
Turkey expects to increase shoe exports to $1,3-1,4 billion in 2022
Despite the difficult political situation in the world, Turkey is counting on the growth of its footwear exports this year, and is going to break the record of 2021, when Turkish footwear exports for the first time reached $1 billion, writes Worldfootwear.com.
Crocs releases collaboration with Little Big
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Design rules for a shoe and accessories store
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Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countriesThe meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and neighboring countries, conducting bilateral negotiations and developing cooperation.
The online event was organized by the Brazilian Footwear Manufacturers Association (Abicalçados) with the support of the Russian office of the Brazilian Export Promotion and Investment Promotion Agency (Apex-Brasil) as part of the Brazilian Footwear government program for the development of the Brazilian footwear industry.
Japanese brand of massage shoes Kenkoh enters the Russian market
Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to access a wide range of Kenkoh therapeutic sandals - by far the most fashionable therapeutic footwear. Kenkoh shoes are very popular in America, Europe and the Middle East, and recently the company entered the Indian market. Kenkoh plans to conquer the Russian market - to cover all major cities of the country.
AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
New collaboration between Balenciaga and Crocs explodes the internet again
Balenciaga unveiled its Spring'22 collection on Sunday, featuring bold footwear created by the luxury brand in partnership with Crocs. The collection, titled “Balenciaga Crocs 2: 0,” includes crocs transformed into rubber boots, platform flip-flops and flamboyant heeled mules that literally blew up the Internet, writes Footwearnews.com
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The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main one is the risk of delay in equipment deliveries, difficulties in construction control and other problems. In this article, we would like to reveal the topic of why it is profitable for a foreign brand to open with the participation of a local equipment supplier.
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The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
