The result of the 25-year friendship of the Russian Midis and Italian Inblu is the new Midinblu company
25.02.20196854
The result of the 25-year friendship of the Russian Midis and Italian Inblu is the new Midinblu company
The Russian group of companies "Midisa" and the Italian company Inblu decided to create a joint shoe company called Midinblu. The project was created in order to promote the Inblu and Almi brands produced by partners in the Russian shoe market. It is easy to guess that the name of the new shoe holding was invented by merging the names of the founding companies. The new company has huge production capacities and combines the capabilities of factories in Italy, Russia, Poland, Ukraine, Belarus, Germany and India. All factories are owned by Midinblu shareholders.
Midinblu will own exclusive rights to sell the shoes of two brands throughout the Russian Federation and the Republic of Belarus. The total output will be more than 35 million pairs.
“After 25 years of successful cooperation, we with our partners from Italy decided to create a new project that will combine both of our strategies. “High-quality products at a reasonable price” - under this motto, we are doing the almost impossible so that the end user can afford to wear comfortable and, at the same time, inexpensive shoes, ”commented Dmitry Dubrovin, Director General of MidInblu LLC.
Midisa Group of Companies has been manufacturing and wholesale shoes since 1994 year. In the period of its formation, Midisa Group of Companies was a major importer of footwear to the Russian market from neighboring countries - Moldova, Ukraine, Belarus. In 2002, in the city of Pushkino, Moscow Region, its own shoe production was launched - the Almida factory. The range of manufactured models of an inexpensive class of practical and comfortable shoes for women, men and children is constantly updated. Since 2004, Midisa LLC has been the owner of the shoe production of Baranavichy Shoe Factory OJSC in the Republic of Belarus. Shoe production OJSC "BOF" produces women's, men's and children's adhesive shoes.
The history of the famous Inblu brand begins in 1970 with the founding of the Condor Trade company (Verolanuova, Brescia, Italy), which was engaged in the production of backs and soles. And already at the end of the 70s, the company switched to a full-fledged shoe production. In 1983, about 25 million pairs of pantolets were sold, and this was the beginning of the company's great success. Over 10 years of work, Condor Trade has made a real breakthrough in the technical process of making shoes, new systems for attaching soles and blanks have been mastered. By 1990, production associations were established in Poland, Ukraine and India.
Currently, INBLU shoes occupy a worthy place on store shelves around the world.
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“We express our sincere gratitude and deep gratitude to all our partners who have been with us since 1997. We believe in the preservation of the established business and friendly relations, we hope for further mutually beneficial cooperation with the new company Midinblu, ”commented Dmitry Dubrovin, General Director of MidInblu LLC.
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