The result of the 25-year friendship of the Russian Midis and Italian Inblu is the new Midinblu company
The Russian group of companies "Midisa" and the Italian company Inblu decided to create a joint shoe company called Midinblu. The project was created in order to promote the Inblu and Almi brands produced by partners in the Russian shoe market. It is easy to guess that the name of the new shoe holding was invented by merging the names of the founding companies. The new company has huge production capacities and combines the capabilities of factories in Italy, Russia, Poland, Ukraine, Belarus, Germany and India. All factories are owned by Midinblu shareholders.
Midinblu will own exclusive rights to sell the shoes of two brands throughout the Russian Federation and the Republic of Belarus. The total output will be more than 35 million pairs.
“After 25 years of successful cooperation, we with our partners from Italy decided to create a new project that will combine both of our strategies. “High-quality products at a reasonable price” - under this motto, we are doing the almost impossible so that the end user can afford to wear comfortable and, at the same time, inexpensive shoes, ”commented Dmitry Dubrovin, Director General of MidInblu LLC.
Midinblu will own exclusive rights to sell the shoes of two brands throughout the Russian Federation and the Republic of Belarus. The total output will be more than 35 million pairs.
“After 25 years of successful cooperation, we with our partners from Italy decided to create a new project that will combine both of our strategies. “High-quality products at a reasonable price” - under this motto, we are doing the almost impossible so that the end user can afford to wear comfortable and, at the same time, inexpensive shoes, ”commented Dmitry Dubrovin, Director General of MidInblu LLC.
Midisa Group of Companies has been manufacturing and wholesale shoes since 1994 year. In the period of its formation, Midisa Group of Companies was a major importer of footwear to the Russian market from neighboring countries - Moldova, Ukraine, Belarus. In 2002, in the city of Pushkino, Moscow Region, its own shoe production was launched - the Almida factory. The range of manufactured models of an inexpensive class of practical and comfortable shoes for women, men and children is constantly updated. Since 2004, Midisa LLC has been the owner of the shoe production of Baranavichy Shoe Factory OJSC in the Republic of Belarus. Shoe production OJSC "BOF" produces women's, men's and children's adhesive shoes.
The history of the famous Inblu brand begins in 1970 with the founding of the Condor Trade company (Verolanuova, Brescia, Italy), which was engaged in the production of backs and soles. And already at the end of the 70s, the company switched to a full-fledged shoe production. In 1983, about 25 million pairs of pantolets were sold, and this was the beginning of the company's great success. Over 10 years of work, Condor Trade has made a real breakthrough in the technical process of making shoes, new systems for attaching soles and blanks have been mastered. By 1990, production associations were established in Poland, Ukraine and India.
Currently, INBLU shoes occupy a worthy place on store shelves around the world.
“We express our sincere gratitude and deep gratitude to all our partners who have been with us since 1997. We believe in the preservation of the established business and friendly relations, we hope for further mutually beneficial cooperation with the new company Midinblu, ”commented Dmitry Dubrovin, General Director of MidInblu LLC.
The Russian group of companies "Midisa" and the Italian company Inblu decided to create a joint shoe company called ...
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Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countriesThe meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and neighboring countries, conducting bilateral negotiations and developing cooperation.
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Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.
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The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format of the work of most offices has changed to a remote one. SR expert Emina Ponyatova talks about how the standards of visual merchandising (VM) for shoe and accessories stores have changed, taking into account the life that has changed under the influence of the pandemic.
Design rules for a shoe and accessories store
When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but cannot ; what kind of trade equipment and how it is located; Are the aisles between the trade equipment comfortable? These and many other questions are very important when designing a shoe and accessories store. Of course, all this is laid down at the stage of developing the design of the store and its adaptation to the area of a specific room. We asked Marina Polkovnikova, a permanent SR expert in visual merchandising, shop window design and retail space, and speaker of the business program of the Euro Shoes Premiere Collection exhibition, to tell about the basic rules for designing a shoe store.
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Men's footwear range for fall-winter 2021/22
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The eldest son of Natalia Vodianova created his own brand of sneakers
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Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.
International trend bureau FashionSnoops.com has presented four top fashion themes for the fall-winter 2021/22 season. In the previous issue, SR expert on fashion trends and the formation of fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director of the assortment department at FCG / @ FCGMEDIA and head of trend analytics at FCG / FashionSnoops, spoke in detail about two fashion themes - DWELL and ASYLUIM. In this issue, we cover two other trendy themes for FW 2021/22 - PERSIST and RECOMPOSE. These topics, like the first two, can be viewed as long and functional trends.
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Color palette 2021 (part 2). Six out of ten trending colors
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
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Fur, and not only: types of lining
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Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
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