Innovation with MARCO TOZZI
05.08.2019 4131

Innovation with MARCO TOZZI

Currently, the footwear industry, like any other, is going through difficult times due to global changes in the economy and finance. But this is rather a good and positive sign, the time has come for innovation and the search for new business opportunities. Retailers are actively searching for new themes, collections need updating in order to inspire the end user.

“In order to achieve this goal, we have worked intensively in recent months on the main and capsule collections of MARCO TOZZI, investing large budgets in innovative technologies and future advertising campaigns,” says Christian Boehm, Managing Director of Sales and Marketing at MARCO TOZZI Shoes GmbH & Co. KG.

In the spring-summer collection, 2020 MARCO TOZZI launches a new, unique capsule collection LOVE OUR PLANET by MARCO TOZZI. Environmental friendliness is one of the most popular and useful trends in modern society. With the new capsule collection, our company takes responsibility for the environment. We have created a trendy collection of shoes from environmentally friendly recycled materials. With particular passion, with strong technological support from our research and innovation laboratory, we are taking the next step in the qualitative development of the brand. The new LOVE OUR PLANET by MARCO TOZZI collection includes 14 models, mostly sporty, casual style. “We are convinced that LOVE OUR PLANET by MARCO TOZZI will be an important milestone for the brand and this is the first step towards creating a more environmentally friendly collection,” says Christian Böhm.

Another unique capsule collection is presented in the 2020 spring-summer season. MARCO TOZZI BALANCE is a completely new, incredibly comfortable, very light and fashionable line. Especially for the BALANCE collection, technologists developed and introduced an innovative sole: weightless, flexible and as comfortable as possible. The special shape and removable insole provide absolute support in the toe and heel. BALANCE technology has been successfully implemented, tested and put into production since the current fall-winter season.

Sneakers are not just a sporting trend.

Shopping behavior is changing rapidly, the players in the shoe market aim to respond just as quickly, making changes to the style of seasonal collections. The only stable uptrend is unchanged for the sneakers product group. Sneakers have long ceased to be just an attribute for sports. Now this is a fashionable, most comfortable, casual shoes. In the new spring-summer collection, 2020 MARCO TOZZI, in addition to two capsule collections, presents an excellently designed and innovative collection of sneakers.

As a complement to the sports collection, MARCO TOZZI presents 100% merino wool sneakers and ballet shoes of the highest quality. This material is one of the trending in the spring-summer season of 2020, and its excellent thermoregulating properties are a strong argument in support of the collection of merino wool. All models feature a removable leather insole.

The spring-summer 2020 collection by MARCO TOZZI impresses with a rich palette of colors and a variety of fashionable and current models.

At Euro Shoes Premiere Collection you can buy MARCO TOZZI shoes in bulk from the manufacturer.

Currently, the footwear industry, like any other, is going through difficult times due to global changes in the economy and finance. But it is rather a good and positive sign, has come ...
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