Made in Italy. Alberto Guardiani will be presented at Euro Shoes
10.02.2023 6263

Made in Italy. Alberto Guardiani will be presented at Euro Shoes

Alberto Guardiani is a Made in Italy high quality footwear brand with a history spanning over 40 years. The ability to maintain a balance between traditions and modern trends, attention to quality and detail has allowed this brand to find loyal fans in the world's fashion capitals. A new collection of the brand will be presented in Moscow only at the exhibition Euro Shoes premiere collection 20-23 February.

Founded in 1981 by hereditary shoemaker Alberto Guardiani, the brand was originally oriented towards a male audience and became known internationally in the eighties. Bright advertising campaigns and collaborations with top photographers contributed to the brand awareness.

In the 90s. the brand launched a series of collaborations with fashion brands Jil Sander, Verri, Byblos, Gianfranco Ferre, which were a major commercial success. In the 90s. the brand opened its first stores in Italy. And the growth in sales prompted the owners of the brand, the Guardiani family, to expand and modernize production, as well as launch the first women's collection in 2000.

Today, the range of the brand is based on the classic silhouettes of brogues, derbies, slip-ons. The design of the shoes is distinguished by a restrained color scheme, in which there are such traditional colors as black, brown, burgundy, white, mustard, ivory. The brand competently combines natural materials with modern high-tech synthetics - in particular, neoprene.

In the 21st century, Alberto Guardiani has also become known for its sports line, which includes men's, women's and children's models. Alberto Guardiani sneakers come in bright and unusual colors, up to gold and leopard. Designers decorate them with metal inserts, rivets, fabric applications.

The launch of the sneaker was part of the brand's strategy to reach a younger audience, and consumers reacted extremely positively to the launch of the athletic line. Now sneakers have become an integral part of the Guardiani range.

Come to the Alberto Guardiani C11 booth from February 20 to 23 at the Expocentre.

Get invitations to the main fashion event of the winter season

Alberto Guardiani is a Made in Italy high quality footwear brand with a history spanning over 40 years. The ability to maintain a balance between traditions and modern trends, attention to quality and…
5
1
Please rate the article

Materials on the topic

Clarks: 200 years of quality, style and innovation

In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates the brand’s continuing relevance, impeccable quality and global recognition. Since its founding in 1825, the company has not only…
14.04.2025 2219

New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB

SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one - the legendary Beverly Hills Polo Club (BHPC). This is an international brand that has become…
21.03.2025 3113

Spanish footwear brand JOSE SAENZ debuts at Euro Shoes

The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
20.01.2025 3417

Rendez-Vous has relaunched its wholesale business

Now the discount on the assortment is up to 65% of the retail price.
28.01.2025 4823

EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition

Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from…
21.08.2024 6618
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning