Fashion for exclusive. How designer shoes conquer the market

For example, a pair of stunning Ayede designer shoes can be bought for $ 300 as opposed to Saint Laurent shoes for $ 6000.

“We use the same materials as luxury brands,” says Ayede co-founder Louise Krogman, “but thanks to our direct-to-consumer strategy and strong promotion on social media and the Internet, we have the opportunity to offer their products at a different price. "

We suggest that you familiarize yourself with 4 by young designer shoe brands that have managed to make themselves known in the fashion world in a short time.

Shoes Aeyde

Aeyde was founded in 2015 by friends Luisa Krogmann and Constantin Langholz-Baikousis. The brand's vision is rooted in the desire to create designer shoes that are timeless and popular, regardless of fashion trends. The duo's designs are born in their small studio in Berlin, and the shoes are hand-stitched in their family-run factories in Italy.

The clean, laconic, classic forms of Ayede models are becoming very fashionable thanks to the use of original prints and the right color matching. The price for a pair of Ayede shoes is around $ 325.

Shoes Miista

Myist founded by designer Laura Villasenin in 2010, following her move from her native Spain to London. This move also influenced the style of the brand, in which you can see the features of relaxed and warm Spain and the very active urban rhythm characteristic of life in London. All Miista models are manufactured in Spain. In the design of the upper of the shoe, a unique crocheting technique is used, natural linen threads are used. The Miista models are characterized by elegant shapes, rich colors and laconic design. Vilyasenin says that, despite the very high quality of the products, she strives to produce shoes at an affordable price, even at the expense of her own profit, as she wants to remain faithful to the audience of her customers. The price of a pair of Miista shoes is about $ 150.

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ByFar Ankle Boots

Byfar launched in 2011 by Bulgarian designers - twin sisters Valentina Bezuhanova and Sabina Gyosheva and their best friend Denitsa Bumbarova. The brand emerged in response to market demand for quality designer footwear at reasonable prices, but with a focus on discerning marketplaces such as Net-A-Porter, Need Supply and Moda Operandi. The brand's collections include vintage boots, mules and sandals, in a trendy color palette, with modern design elements. Each pair is made from leftover leather and suede that comes from Bulgaria, which allows to reduce the cost of production and ensure limited edition models. The price for a pair of shoes is $ 325.

Sandals Sintezia

Sintezia, founded in St. Petersburg in 2016, may be a bit of an outlier on the previous list of internationally successful brands. But it deserves special mention. Hailing from Russia, in just two years, the brand, founded by the creative couple Sasha and Rita Kutukov, has firmly established itself and earned a reputation among architectural design enthusiasts. The brand has also gained popularity for its unconventional approach to color. Blue, red, burgundy, and green ankle boots and over-the-knee boots made of genuine leather and suede—that's where the St. Petersburg brand began its journey, and has continued with open sandals with square or 90s-style heels, or the rounded heels of recent fashion, high-tops or mesh leather, and other highly original styles. Sintezia shoe prices range from 5900 to 15,000 rubles (up to $229).