Boxer shoes return to Russia
20.02.2018 7316

Boxer shoes return to Russia

After ten years of absence on the Russian market, the Greek Boxer shoe brand will be presented in Moscow at the February Euro Shoes Premiere Collection exhibition. The owners of the brand - the family company Fidas - have found a distribution partner in Russia and are preparing a new winter collection of shoes taking into account the requirements of the Russian climate.

General Director of Fidas Panayiotis Dais is confident that the brand that was present in Russia in Soviet times and which exported up to 150 thousand pairs of shoes to our country in the zero years was not forgotten in the Russian market.

In the 2000's, the Greek company was forced to curtail sales in Russia due to the fact that the distribution partner who was promoting the Boxer brand in the Russian market stopped the business. Today, with the advent of a new partner who is ready to promote Boxer shoes in Russia, Fidas decided to return to the Russian market in order to develop wholesale sales and present Boxer shoes in multi-brand retail.

Designers of the brand adapt the Boxer winter collection to the needs of the Russian market, releasing winter models of shoes using natural fur. In addition, it is planned to launch Boxer online store in Russia during the year.

The history of the Greek shoe company “Fidas” began in 1919, when the founder of the company, Janis Fidas, began to manually manufacture shoes in the city of Kalamata in southern Greece. He laid the foundation for the family business. More than one generation of the Fidas family was engaged in sewing shoes, but the first shoe factory of the family enterprise was built in 1961 in Athens. In 1968, the joint-stock company “D. I. Fidas AK ".

The company was actively developing and at the end of the 80-ies turned into the largest enterprise of the Greek shoe industry. Two factories produced up to 5000 pairs of shoes per day. About 80% of shoes were exported to Germany, Russia, the UK. In 2006, Fidas production was included in the European program of investments in industrial development, under which 10 million euros were allocated for the modernization of the enterprise, the expansion of the area and the purchase of equipment.

Currently, the production of Fidas covers an area of ​​11 thousand square meters. meters. The factory is equipped with five independent lines and is capable of producing up to 8,5 thousand pairs of shoes per day of various styles. The Boxer brand belongs to the mid-price category. The brand’s collection includes casual men's and women's shoes made of high quality genuine leather. An international team of designers is working on creating models of comfortable and stylish shoes that are ideal for every day.

In the Boxer men's collection, along with classic shoes and boots, there is a large selection of moccasins and boat shoes made of suede and leather. The summer collection of women's shoes boasts a large selection of shoes, sandals and wedge sandals or comfortable heels. In the winter - a wide range of classic style boots.

After ten years of absence on the Russian market, the Greek shoe brand Boxer will be presented in Moscow at the February Euro Shoes Premiere ...
Please rate the article

Materials on the topic

New Russian shoe brands: AFOUR

The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR stands at the beginning of its ...
16.08.2022 208

New Russian shoe brands: Sintezia

Sintezia is a St. Petersburg brand that many people got to know through Instagram, where it has 72 followers and clients from different cities of the country. Starting with two successful models - SEG boots and Over boots, in three years Sintezia ...
14.02.2019 15671

DOGO company for the first time at Euro Shoes

We continue to introduce you to the new members of the Euro Shoes premiere collection. Next in line is the Turkish brand DOGO, which made the world's first vegan leather printed shoes. And in the design of its unique collections, the company includes ...
15.08.2022 138

Rxbshoes will take part in Euro Shoes

The St. Petersburg brand of luxury shoes Razgulyaev Blagonravova Rxbshoes will present its collection for the first time at the international shoe exhibition Euro Shoes Premiere Collection as part of the global exhibition project Euro Shoes@CPM, which will be held in…
10.08.2022 716

Uzbek footwear and leather goods factories on Euro Shoes

From August 30 to September 2, at Expocentre, the Euro Shoes premiere collection and CPM Collection Première Moscow exhibitions once again present new collections of clothes, shoes, bags and accessories to Russian and foreign buyers. At EURO SHOES@CPM…
10.08.2022 428
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning