Tamaris extends collaboration with designer Marcel Ostertag
Tamaris extends collaboration with designer Marcel Ostertag
Exclusive Tamaris by Marcel Ostertag project planned for 3 of the year
Tamaris extends collaboration with designer Marcel Ostertag for 3 years! A well-known personality in the fashion world not only presented his new Freedom collection at Fashion Week in Berlin, but also created two shoe lines together with the manufacturer Detmolder. Although only 9 models were presented in the first collection, whole 2018 were released for the spring / summer 20 season, and all of them are characterized by more diverse motifs.
Marcel Ostertag demonstrated the Freedom collection in front of sophisticated viewers of a sensational fashion show. But what is freedom? The designer reveals the idea of freedom in this way: the hours are made up of seconds, and life is an eternal party. Relying on the previous Revolution collection, where the master practically calls for a slowdown in everyday life, this season he reflects on the eternal. This approach is reflected in the entire collection of the designer - from head to toe. With the help of flying dresses, transparent blouses and voluminous coats made of exquisite fabrics with filigree decor elements, Ostertag turns the catwalk into a disco, showing that fashion is not a one-day butterfly. Just in tone with this motto, the designer decorates outfits with a silhouette in the style of the seventies with prints with insects. Especially spectacular look scarab beetles, which are a symbol of infinity.
At the same time, the shoe collection attracts with a combination of comfort and sophistication: a wide variety of models ranges from slippers to half boots in natural shades, including brown, as well as white and black, with turquoise and orange color accents. The Tamaris by Marcel Ostertag collection is available from 59,95 Euro and is complemented by a line of bags. A series of seven models is decorated with sophisticated elements in pink gold and decorative tassels. In the framework of cooperation with Marcel Ostertag, Tamaris for the first time launches bags made of genuine leather. The highlight of the collection are canvas bags with prints with insects that are perfect for shoe models.
Tamaris by Marcel Ostertag is a unique design collection combining an impressive style with sophistication, high quality and unrivaled comfort.
Exclusive Tamaris by Marcel Ostertag project planned for 3 of the year
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Sales of additional goods and services can add up to 20-30% to a store's turnover.
Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Needs Identification Techniques That Really Work in Shoe Stores
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Revisiting classic standards of retail lighting through the lens of modern technology
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How a fashion brand can launch a successful licensed product with a celebrity
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Turn to Asia. Features of shoe production at a factory in China
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Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
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We form the salary of sellers: expert advice
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
