To the Future - with Francesco Donni
The crisis years are the time of opportunity. If the business is stable, it can take a large share of the market. One of the examples of well-known shoe brands that not only stayed afloat, but also constantly increasing their geography and sales volumes is Francesco Donni, a Russian brand with 30 years of experience in the footwear and clothing industry. Francesco Donni is one of the well-known networks in the country, which has long established itself in the market as a reliable, stable company, minimally exposed to risks caused by economic instability.
The growth of sales in the company, even in times of crisis, is associated with high standards of branded products: clothes, shoes and accessories of the brand must be unique and exclusive, reflect high fashion trends, be suitable for the Russian climate and harmoniously combine with each other. European technologies and design focused on the needs of the buyer, quality control and certification of goods according to Russian standards are the reasons why millions of Russians choose Francesco Donni brand shoes every year.
Francesco Donni offers a wide range of men's and women's shoes. The men's line consists of timeless classics and everyday casual, which is suitable for both office work and country walks. The women's collection has shoes for every occasion - chic high-heeled stilettos for prom or weddings, loafers or Mary Jane shoes for the office, comfortable sneakers and ballerinas for walking with a child, hiking sneakers for traveling, quilted, fisherman and puffy sandals for hot summer or vacation. The collection features shoes of diverse styles, with different heel heights, the color scheme is selected taking into account trend trends: lavender, white, blue, vanilla - the colors that remain at the peak of popularity. Each fashionista will find exactly the pair that will maximally emphasize the individuality of the image and the character of its owner.
The company offers a joint franchise business that provides financial, professional support and reduces risks to zero. One of the advantages of the partnership is the opportunity to choose the direction of work: you can choose only high-quality shoes or expand the range to include brand clothing that is positioned in the upper segment of the mass market.
Francesco Donni releases collections of clothes and shoes twice a year. The winter collection is adapted to Russian realities: the natural materials from which the shoes are made effectively retain heat, and a large model range gives a choice for any request - from over the knee boots with heels to men's sneakers. The brand's clothing allows you to remain feminine even in the cold, without choosing between beauty and warmth: knitted suits for work and school, trendy jeans, eco-leather trousers, wool sweaters, coats, down jackets and eco-fur coats. The image will be complemented by scarves, hats and gloves.
The spring-summer 2023 collection is designed in a pastel range of pure watercolor colors: pink, blue, lavender and milky. The inspiration for its creation was the Tuscan summer landscapes. The images that can be assembled from clothes convey the atmosphere of the hot south with the sea sparkling under the sun, clear skies and fragrant lavender. The mood of the Italian holidays will be supported by accessories - in the new season, a collection of silk scarves and sunglasses will appear on the brand's windows. By combining shoes, clothes and accessories, the buyer will be able to assemble a ready-made outfit in one store. A wide, regularly updated range of clothing made from natural materials, in which all major styles are represented, increases the choice. This allows you to attract more potential buyers.
Francesco Donni brand specialists train future partners - business owners - and provide them with information and consulting support. The company's experts will help in the selection and arrangement of a retail space, analyze its characteristics, and design it in accordance with the brand concept.
A distinctive feature of the design of Francesco Donni stores is a reflection of the Italian spirit of the brand, so the Colosseum is the focal point of the salon, as well as inscriptions in Italian. The main interior colors are white and branded red, which is used like a magnet in the logo and graffiti. Due to the white color in the interior there is a lot of air and light.
Commercial equipment is made in the spirit of the latest European trends in architecture and design. The showcase group “works” through the light and is not overloaded: the left side of the showcase is equipped with a digital panel, the main channel of communication with the consumer, on the right side there is a presentation of the collection’s trendy models in the form of installations. The collection is the semantic center and color accent in the composition of the hall. Much attention is paid to the display of accessories in a separate area and pointwise - on the equipment for creating kits.
All equipment is light and mobile, made of metal and glass, island modules are combined with landing zones. A variety of modular designs allow you to present the range and make interesting multi-tiered compositions with shoes, bags and accessories.
The franchisor company helps in promotion by posting information about the franchisee's store on the official website and providing a package of promotional materials for the regional market. Your store receives a tangible bonus to attract customers - participation in promotions and connection to the discount program. It is important that the training of store employees in accordance with corporate work standards is undertaken by the franchisor.
Cooperation with Francesco Donni is a great chance to start your own business without risk. By becoming a partner of the company, you get a ready-made business and do not make the mistakes of a beginner. Working with a team of Francesco Donni professionals will allow you to gain experience in running a fashion business quickly and without loss to your wallet.
The company is constantly developing its franchising business. The store organization concept is clear and easy to implement. All that is required of you is to make an effort to develop the business. The shoe business is a promising field of activity that provides a quick and large turnover of finance if your company is stable in a difficult environment. Opening a retail outlet on your own in such conditions is fraught with great risks, and choosing a proven franchise from Francesco Donni will greatly facilitate the opening of a store and its promotion, provide an up-to-date assortment and high quality service.
When thinking about starting your own business, remember that the crisis years are a time of losses: trusted suppliers leave, logistics become more complicated, trade relations are broken. But this is also a time of opportunity: the niche previously occupied by large brands is freed up, the number of free retail space is increasing. The footwear market has good dynamics and forecasts for 2023 and will be favorable for business ventures if you approach the organization of the business in a balanced way and with the reliable support of a trusted partner such as Francesco Donni.
Details on the website: http://francescofranchise.com/
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and even a style consultant. According to a report from Dutch payment company Adyen on retail, more than a third of shoppers worldwide are already using AI.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
What decorative items can be used as retail equipment to effectively present shoes and bags?
More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR's resident expert in the field of visual merchandising, store building and commercial display design With Marina Polkovnikova, we analyzed current trends in store design, and in shoe retail in particular, for the next few years. The expert told how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, an atmosphere that is comfortable for customers and encourages them to make purchases. Continuing the topic started in the two previous issues, now let’s look at what other ways there are to update your store without changing it globally.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
