The largest Russian multi-brand online store Wildberries has prepared statistics on sales of the category shoes for 2018 year. According to an online retailer, the most popular shoe model for last year at the Wildberries site was Birkenstock sandals. The growth in sales of sandals on two straps amounted to 370%.
Birkenstock sandals, the originator of which is the well-known brand of German orthopedic shoes Birkenstock, are offered on Wildberries by a variety of brands Ash, Geox, Ralf Ringer, Caprice, Ayo and others, their prices vary from 600 to 8990 rubles. Interestingly, the German brand Birkenstock itself is not represented at Wildberries.
Other popular models that were actively sold on Wildberries at 2018 were pantolets (+ 133%), slippers (+ 119%), dutiks (+ 103%) and uggs (+ 100%) and, of course, sneakers (+ 100%). Interestingly, sales of traditional Russian shoes and boots last year also increased by 92%.
In general, shoe sales at the site grew at a dynamic pace. In 2018, the turnover of the shoes category increased by 73% to 25 billion rubles, which is 21% of the total turnover of the company. The average cost of a pair of shoes in an online store in the 2018 year remained virtually unchanged compared to the 2017 year, it amounted to 2200 - 2400 rubles.
At the same time, according to Wildberries, one buyer of an online platform acquired an average of 2018 pairs of shoes in 18. However, analysts warn that one client can make purchases on the site not only for himself personally, but for the whole family.
“We pay significant attention to the development of this category of products: we expand the range and pool of our partners, trying to offer our customers shoes for all occasions,” comments Vyacheslav Ivaschenko, Business Development Director of Wildberries. “One of the important steps in this direction was the reduction of the commission for suppliers from 38% to 19% - this will allow individual entrepreneurs, small and medium-sized businesses, as well as large suppliers to expand their assortment on Wildberries and even start a business together with Wildberries.”
Wildberries - The largest online retailer in Russia, operating on the 15 market for years. According to the company, Wildberries turnover in 2018 year increased by 72% and reached 118,7 billion rubles. The company employs more than 20 000 employees. The geography of Wildberries presence covers five countries: Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia. More than 400 thousand orders are issued daily in the company's online store.
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