Spain has found three growing markets
Consolidation of efforts to promote their brands in three countries - Russia, Mexico and Turkey allowed Spanish manufacturers to compensate for the drop in orders in traditional sales markets - France, Germany, USA and Great Britain. The only traditional market where sales rose 2,3% was Italian.
Spain in a global context
In the first half of 2008, Spanish shoe exports totaled 49,5 million pairs worth 881,6 million euros. France retained its leadership in the volume of imports of Spanish shoes (although against the backdrop of a reduction in orders by 12%).
For comparison: orders of Mexican buyers increased by 14 /%, Turkish - by 75%, Romanian - by 110%, Ukrainian - by 38%, Chinese - by 70%.
In traditional markets, the United States remains a country in which the average purchase price for a pair is higher than in other countries - 36,97 euros. In growing markets, the countries with the highest average pair prices include Russia (30,9 Euro), Ukraine (31,7), Lithuania (37,8 Euro) and China (24,3 Euro).
In response to these changes, the Spanish Federation of Shoe Manufacturers (FICE) has also restructured its support program for Spanish manufacturers by developing a special advertising campaign for emerging markets.
If we talk about production, compared to 2006, its volumes in 2007 decreased by 8% (108,4 million pairs). The largest share in the volume of production is women's shoes (37% - in terms of volume, 47% - in terms of value). These figures contrast with the fact of an increase in the export of Spanish shoes - in general, over 2007, exports grew by 7,3% in volume and by 10% in value. However, it should be borne in mind that statistics on re-export of shoes are not taken into account in the statistics of domestic production.
Business program MODACALZADO
For the first time during the exhibition, the well-known company WGSN held a merchandising seminar. The Italian Institute of Foreign Trade organized a presentation of spring / summer fashion trends. During the autumn exhibition, the traditional design competition “Golden Pencil Awards” was held. For lovers and connoisseurs of the history of footwear, an exposition "Shoes in the world of cinema" was organized.
Statistics MODACALZADO
Dates: 25 - 27 September
Net area: 23 thousand square meters m
Number of Exhibitors: 427 from 14 Countries
Exhibition structure
Metro - youth fashion
Casual - casual shoes
Ninos - baby shoes
Services for sale outlets - equipment for shops
Colors - Premium Segment
Chic - the latest trends in the most dynamic market
Glamor - designer fashion
Consolidation of efforts to promote their brands in three countries - Russia, Mexico and Turkey allowed Spanish manufacturers to compensate for the drop in orders in traditional sales markets - in ...
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
