Almost all forecasts of fashion retail experts for 2015 read the expectation of a restrained assortment policy, starting with spring-summer collections. Less risky models, narrow selection, calm colors, style moderation. No more bets on impulse purchases. The consumer is more rational than ever and is ready to go only on meaningful spending, giving preference to quality, practicality and versatility.
What assortment did shoe retailers prepare for him? Which models, in their opinion, will be the most popular?
“Based on the trends of the new season and last summer's sales figures, we can confidently single out several shoe models that will become must-have in the new season,” says Natalya Chernysheva, Advertising and PR TMHF GROUP manager. - In the women's collection, these are closed ankle boots on a platform with or without perforation - practical and stylish, so indispensable during the changeable spring weather.
For men - lace-up low shoes with a rounded toe made of leather and suede, but not in the usual black color, but exactly the opposite in bright blue, burgundy and dark green colors. Such models are widely represented at Soho in the range of Tommy Hilfiger, Clarks, GANT, Marc O'Polo and Strellson. "
The inevitably popular slip-ons in the men's and women's collection will certainly remain one of the hits of the spring-summer 2015 season, Natalya Chernyshova believes. And in the hot summer, in her opinion, sandals with thick and wide soles in a metallic or monochrome version will be popular, which will decorate the wardrobe of every fashionista. Soho has such models in the range of Marc O'Polo and Clarks.
Elegant pointed ballet flats, pumps and leather sneakers are the key models of the German brand JOOP! The whole highlight of the collection lies in the choice of materials: foil leather in silver and gold shades, as well as glazed caramel leather in pink and beige. “The spirit of optimism and fun prevails in the Sperry Top-Sider collection. The classic forms of topsides and sneakers from the 50s have been reborn in new colors such as turquoise and coral, ”Natalya shared.
“The main thing in the new collection of the Ballin brand is a bold palette,” said Yulia Akimova, PR-manager of the RSVP agency, which represents the interests of the Ballin brand in Russia. - Sandals, mules, ballet shoes and pumps with 3-5 cm heels, decorated with metal applications in the form of precious ingots, sewn from soft nappa leather in rich colors: turquoise and cornflower blue, turquoise and yellow, red and fuchsia. Due to this, even the most classic models look fresh and modern.
The minimalistic and very sophisticated black rubber sandals also draw attention. Sport-chic models with a thin colored strap in line with the latest trends are available in two versions: a stiletto heel and a solid platform. "
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