Not so long ago, a number of experts suggested that online stores would suffer significantly less offline retailers from declining consumer activity due to the crisis. However, the facts suggest the opposite.
According to the representative of the international delivery service from Shipito’s foreign online stores, Marek Novotny, in December, which usually has a large number of orders due to Christmas sales, the company recorded a decrease in the number of orders from Russia by approximately 55% - from 49 thousand to 22 thousand. compared to the same period of 2013 year.
“So far we do not see the full picture of January, but we expect that the number of orders from Russia will fall by 60 – 65% compared to January of the 2014 of the year,” he said.
The representative of the service for sending orders from American online stores Shopfans.ru Petr Sharapov believes that the cross-border trade market has completely changed in December. The average check at Shopfans.ru in 2014 was around 500 dollars, now it has fallen to 100 dollars, Sharapov admits.
But the results of the domestic “Cyber Monday”, one-day sale of goods in online stores, held on January 26, according to a preliminary survey showed an increase in traffic and the number of orders. This is probably due to the fact that consumers have already managed to see prices for new collections on store shelves, felt the difference and reacted accordingly.
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