Mistake questions sellers
20.01.2016 8290

Mistake questions sellers

The onslaught of e-commerce challenges traditional stores, but at the same time contributes to the development and improvement of the format. Offline retailers already have to make double efforts to motivate consumers to buy - to create a positive emotional background and give a vivid impression. Unfortunately, they often deteriorate due to seller mistakes that he commits in communicating with the buyer.
Despite the training, many still continue to use phrases in their speech that only irritate the visitor and do not contribute to an increase in sales. Here are some.

- “Tell me something?”
As a rule, buyers tend to get away from the aggressive issue. They come to the store already knowing - consciously or implicitly - what they want, and the seller seems to be trying to fix it.

“Want to get something?”
Often people go into the store, not intending to buy anything, but they are so attracted by the atmosphere, the collection and the hype of other visitors that as a result they leave with a new thing. And vice versa - many people who come for the planned purchase are faced with questions from the annoying seller and decide to go to another store, where no one will bother them.

“What amount are you counting on?”
This is another tricky question in order to limit the client. Usually when customers say that it’s all about the price, they lie. When aleatherg about this in the forehead, the seller risks not getting a true answer.
In addition, this question suggests that buyers will not spend more than planned. That is, the seller automatically rejects a more attractive solution, which always costs more. The buyer is arranged like this - if he sees what he really likes, he finds the missing amount and pays as much as necessary.
The onslaught of e-commerce challenges traditional shopping, but at the same time promotes development and improvement ...
2.89
5
1
16
Please rate the article

Materials on the topic

Sales through marketplaces. Growth points and pitfalls

Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces are really...
27.05.2024 2634

Omnichannel on the shelves. What is it, which companies are it suitable for and should they follow this trend?

The technologies we use in life and business are developing rapidly: in the last 10 years alone, many new sales channels and communication with audiences have appeared. This progress influences consumer behavior in ways that cannot be...
18.03.2024 2007

Technology Selling Issues

There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this established pattern of communication with the buyer, Andrei Chirkarev, a business coach ...
26.08.2013 208643

Does an online store need omnichannel?

According to experts, the assortment of offline and online stores should be different, because their target audience is different. What is the difference between the target audiences of a regular retail store and its online clone? Is omnichannel necessary...
10.10.2023 3889

I doubt and object: how to find an approach to difficult clients?

How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will ...
10.05.2023 7604
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning