“Explosive sales growth in a retail store”
16.07.2013 7647

“Explosive sales growth in a retail store”

Krutov D., Kapustin S. Explosive growth in retail sales. - SPb .: Peter, 2013 

Dmitry Krutov and Sergey Kapustin, who founded the marketing agency Mokselle and regularly organize business trainings, provide concentrated knowledge on increasing sales in this book. Moreover, they do it clearly, clearly and to the point, without speculations about the fate of business and lengthy stories from life. The book resembles a synopsis of several seminars and is a short guide on how to understand the weaknesses of the store and what to do with them, how to build a staff motivation system, how to evaluate the effectiveness of advertising, how to increase sales of an Internet site. "Explosive growth in retail sales" would be like trying to grasp the immensity, but thanks to the brevity of the authors and their ability not to go into unnecessary details, it is rather the basis for a more detailed study of each topic. 

What are the specifics: The volume of each chapter does not exceed five pages, so each of the topics can be immediately tested in practice - especially for this, step-by-step homework is given at the end of the chapter. In addition, the publication contains a number of useful tables and clear formulas that you can safely use to analyze store sales.

Who needs to read: Beginners in the retail business; those who want to figure out what is the reason for low sales.

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