Marketing without a budget. 50 working tools
07.02.2014 10351

Marketing without a budget. 50 working tools

Marketing Without a Budget is probably the only Russian business book, the first edition of which was successfully (!) sold at the price of 9 900 rubles and which marketing guru Philip Kotler commented on. But it deserves all this: its author Igor Mann, who at one time created the publishing house "Mann, Ivanov and Ferber" with a budget of $ 400, really knows a lot about low-cost promotion. In the reissued Marketing Without a Budget, he shares 50 tips and tricks to attract more new customers and retain existing ones.
These techniques are simple to implement, always cheap or completely free, and require only one thing from the business owner: action.

What are the specifics: any chapter of the book takes no more than four pages and describes each of the 50 techniques according to a certain scheme, which indicates the purpose of the technique, the complexity of implementation, cost, important nuances, "steps", an implementation plan.
Igor Mann is a rare lover of speaking clearly and to the point, moreover, he knows how to do it in such a way that you want to sign up for all his trainings and start changing your business today.

Mann I.B. Marketing without a budget. 50 Working Tools - 4th ed. - M .: Mann, Ivanov and Ferber, 2013

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